Pricing and Valuing Your Services as a Home Stager
About Today’s Guest: Nina Doiron
Nina Doiron, owner of iSO Design, combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you’re a new home stager, you’re going to love Nina’s in-depth wisdom on navigating pricing objections and not undervaluing your services.
You’ll hear how hot the real estate market is in Toronto, why she opted in favor of pricing transparency on her website, an inside look at her team and the additional services she offers, and why Nina chose to not carry her own furniture inventory.
Nina is also a Certified Ultimate Stager and a member of the Professional Organizers of Canada. Her staging company is recognized for superior customer service by Houzz.
Join our private free community too so you can comment on the show! You can also comment on the show notes. I’d love to hear from you and know what you think about the episodes. If you have a chance, please do leave a review on iTunes. That will help us build our show and invite more amazing guests for the podcast.
This Week on The Home Staging Show Podcast
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Nina introduces herself and shares how a recent rebrand has elevated her company and supported new growth (00:03:50)
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Nina admits the initial fears and limiting beliefs she had around rebranding (00:06:27)
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What the real estate market is looking like in Toronto right now (hint: it’s really hot!) (00:09:41)
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Nina breaks down the two different types of realtors and how the ones who don’t value staging are the ones who lose (00:11:05)
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How Nina navigates “price shoppers” who believe that they need staging, but are limited by their budget (00:13:33)
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Nina believes in transparency, so she shares why she chose to share a starting price on her website (00:15:30)
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How Nina navigated how much to charge clients in her early days as a new stager (00:18:09)
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The importance of valuing your services and raising your prices (00:21:15)
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Nina shares the larger, more luxury types of projects she’s been taking recently (00:25:07)
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A peek into Nina’s team and how they support her in serving clients (00:26:27)
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How Nina works with rental companies to furnish her home staging projects (00:28:53)
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Why Nina has strategically chosen to not carry furniture in her inventory (00:32:04)
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How Nina balances offering other services that she loves (such as packing and organizing) (00:33:56)
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The benefits of purchasing wholesale (00:36:04)
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Nina explains how she finds holiday decor clients and how it can help to take additional freelance work to “fill in the gaps” (00:37:14)
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Why efficiency is the biggest lesson Nina has learned in running her home staging business (00:40:37)
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Nina’s #1 tip for new home stagers who are just starting out (and how it all comes back to not undervaluing your services!) (00:42:13)
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Why you absolutely need to be charging an estimate fee (00:43:56)
Connect with Nina
Nina’s Website: https://isodesign.ca/
Nina’s Facebook Page: https://www.facebook.com/istagendesign
Nina’s Instagram: https://www.instagram.com/istagendesign/
Resources Mentioned On Today’s Show
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Enroll in the Exposure to Profits course to learn interior photography for your home staging business.
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Join our free Monthly Staging Challenge for a chance to win a $100 Staged4more gift card. Click on this link to find out this month’s theme and enter your home staging project!
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Enroll in our comprehensive Home Staging Professional Career Certification Program.
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Listen to Nina’s first appearance on the podcast: Organize and Stage Your Home with Stager & Organizer Nina Doiron
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If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
