Stop Renting, Find an Amazing Real Estate Agent & Market Your House to Stand Out with Top Broker Courtney Poulos | The Home Staging Show Podcast Season 9 Episode 6

There’s so much that goes into buying a house: finding a great real estate agent, combing through listings, competing with other offers, and the psychological freakout that often accompanies actually putting down the cash for a home. But buying a house is one of the best investments you can make, and a really talented, attentive real estate agent can make the process a LOT easier for you.

Courtney Poulos is the broker/owner of ACME Real Estate, a design-savvy boutique brokerage focusing on brand marketing and real estate sales. She is a member of Forbes Real Estate Council, a repeat panelist at Inman Connect and Awesome Females in Real Estate, and is a panelist and emcee for the California Association of Realtors WomanUp!® Initiative.

She also has a mission to help women achieve financial independence through real estate investment. Her latest book, Break Up! With Your Rental: The Professional Woman’s Guide to Building Wealth through Real Estate, is available nationwide at Amazon and Barnes & Noble.

Courtney shares SO much fantastic, actionable advice in this episode about finding (and being) an amazing real estate agent, how she picks great home stagers, and how to make your home stand out on the market. Courtney talks about how she got into real estate, why you should quit renting and buy a house, and why it’s so important to stay on top of design trends in your market.

Affordable Interior Design & Tips for High-End Styling with Betsy Helmuth | The Home Staging Show Podcast Season 9 Episode 5

Hiring an interior designer can be a tricky sell for many homeowners and renters. For many people, it feels like interior design is way outside of their budget.

The lack of affordable interior design was a gap in the market that today’s guest, Betsy Helmuth, saw and realized she was meant to fill.

Betsy Helmuth is the owner of Affordable Interior Design and a nationally celebrated interior designer. She wrote a popular DIY design book, “Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps”, and hosts a weekly home decorating podcast by the same name.

Betsy and I talk about the structure of the interior design industry and why she wanted to offer a more affordable design service so that clients of any budget could afford to hire a designer. Betsy also shares her tips for budgeting, creating a high-end look with wallet-friendly pieces, and some of the common design mistakes she sees homeowners (and even fellow designers!) make when designing a home. Betsy is incredibly generous with her advice in this episode – don’t miss out!

How Staging Affects Buyer Psychology & How to Stage a Home to Sell with Realtor & Home Stager Kelly Williams | The Home Staging Show Podcast Season 9 Episode 4

I’ve wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there’s a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today’s episode!

Kelly and I talk about how being a home stager prepared her for being a real estate agent and debunk some common misconceptions about real estate and home staging. We then dive into all the ways that staging can affect a buyer’s choice to purchase a home, what sellers need to know about prepping a house for the market, and mistakes that home sellers often make. And we talk about what today’s buyers are looking for and how staging can make a huge difference in the home-buying process.

Modern Living & DIY in an 1880s home with Stacy Grinsfelder, Host of Blake Hill House Podcast | The Home Staging Show Season 9 Episode 3

On this episode I’ve got a really fun and interesting guest, fellow podcaster Stacy Grinsfelder.

Stacy hosts the podcast True Tales from Old Houses and runs a blog about modern living and DIY called Blake Hill House. Stacy and her family moved into their 1800s home after falling in love with its architectural quirks and rich history.  Now, she’s a passionate advocate for the respectful restoration of old houses that honors their past while giving them a fresh, modern present. 

Stacy and I cover a lot of ground in this episode, talking about why she decided to move into an old house and what to expect if you want to do the same. We discuss home inspections, what kind of money & time you can expect to spend on restoring an old home, and what she would do differently if she had to do it all again. And Stacy shares some of the common mistakes that restoration newbies tend to make when they’re first learning how to live in their old home. 

Social Media Marketing for Real Estate Professionals with Marketing Manager McCall Capozzi | The Home Staging Show Season 9 Episode 2

I am really excited about having McCall on the show today. She is very good at breaking down ways to engage with your audience and grow your social media presence for your business. We also talked a lot about using videos to grow your engagement. During the show, McCall gave us a bunch of great and practical tips on how to get started on social media and using video if you are new to or is already familiar with social media but want to take it to the next level. 

On today’s show, I have McCall Capozzi, who was the Social Media Manager of RE/MAX Western Canada. I invited her on the show to talk about her work in real estate and how to use social media to build awareness for your real estate brand and business, and marketing your listings. McCall had some really tangible tips on what mistakes to avoid and how to incorporate your online marketing into your overall marketing strategies. She also talked about hashtag research, how much time you should spend on social media each week and what can you do if you are starting out or advanced in social media marketing.

How to Stage Homes, Train Assistants & Shop Inventory with Top Home Stager Anthea Click | The Home Staging Show Season 9 Episode 1

On this podcast episode, I am SO excited to have Anthea Click back. She is a total rockstar in the home staging industry and today’s episode is basically a master class on how to stage homes and build your home staging business! In this episode, we delved in deeper on her home staging business, on how she buys inventory, the costs of inventory, pricing and where to buy. We also talked about how she trains her stagers, how she learned how to stage and style interiors, plus her tricks on improving her home staging skills.

Prepping a Home to Sell Within a Fixed Timeline: 1 Month or Less, 3-6 Months, and 6 Months or More

while you cannot control the market conditions, noisy neighbors, other listings, etc., you can very much control how you present your home to sell. The better you present home against its competitors, the more likely it is that you will get a qualified buyers and recoup your return on investment. This requires strategy, planning, and persistence on your part. In this post, I am going to make some recommendations of what to do if you are planning to sell your home with one month or less, in 3-6 months, or you have 6+ months or more.

Building a Home Staging Business in a Brand New Market with Italian Stager Sanja Radovanovic | The Home Staging Show Season 8 Episode 10

On the show today, I am interviewing Sanja who is the European director of IAHSP.  She has been working as an interior designer and she is the founder of The Art of Staging. She has launched her home staging business in 2013 in Chicago, Illinois and has moved to Rome, Italy in 2016 where she currently lives and works. On today’s show, we talked a lot about growth of home staging internationally and how to develop your work in a new market. We also talk about different ways of working. Sanja also took the time and answered a few of our listener’s questions.   

Selecting Artwork for Your Home or Staging Project, Plus How Colors Influence Us with Artist and Marketing Agency Owner Darcy Briks | The Home Staging Show Season 8 Episode 9

On the show today, we have an artist and a creative director of a marketing agency Darcy Briks on the show. Darcy’s mother is an interior designer and who had done work with builders and investors on selling their homes. Growing up, Darcy had a lot of influence from her mother when it comes to colors. During today’s show, we chatted a lot about the creative process, using colors and how we perceive and are influenced by colors. Because of Darcy’s position as a creative director, we also talk about branding and how colors are used in branding. And of course, because of her background as an artist, we also talk a lot about how to handle, transport and select artwork for your home. Darcy also gave us a few resources on buying art online.