Staging Occupied Homes with Stager Katie Myhre-Daeger
About Today’s Guest: Katie Myhre-Daeger
Katie Myhre-Daeger launched Gladeye Design Studio in 2018 in an effort to fully exercise her creative side and love of real estate, homes, and interiors. Gladeye Design Studio specializes in occupied staging and provides home styling and decorating services both virtually and in person.
Katie was one of the finalists in the 2020 International Home Staging Awards and what was so unique about her project is that she submitted an occupied home staging project that was completed in the middle of lockdown.
A lot of times, we don’t often think about future-proofing our business and it’s so important. How do we pivot? How can we get creative when something unexpected happens? Katie and I cover so many interesting topics in this episode, from the pros and cons of remote consultations, to the challenges of being an occupied home stager.
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This Week on The Home Staging Show Podcast
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Katie shares how experiencing burnout in her human services nonprofit career was the catalyst for launching her new home staging business (00:07:27)
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How Katie’s resourcefulness and art therapy background applies to her home staging work (00:08:36)
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The importance of individualizing the process of home staging for each client (00:10:10)
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How Katie landed on the niche of occupied home staging (and why editing is her most powerful tool) (00:11:14)
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Katie takes us behind the scenes into her digital workflow, and how she navigated the COVID pandemic (00:13:26)
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What most home stagers undervalue and how Katie maximizes her processes to save time (00:17:21)
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The nuts and bolts of how Katie handles remote consultations (00:18:58)
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Why having a priority list is crucial as you work with clients (00:21:36)
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Katie addresses whether she prefers remote or in-person consultations and why (00:23:20)
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The challenges of remote consultations when it comes to color (and why coaching your clients is critical for you to see the rooms!) (00:25:43)
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Katie’s key to keeping sellers motivated, and how it starts with one room at a time (00:29:24)
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The trickiest areas in a house that sellers always have challenges with (00:30:52)
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How Katie handles clients who don’t have the right items for staging (and where she sources the most affordable items) (00:32:26)
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Katie details the luxury condo staging project she submitted to the International Home Staging Awards, which was listed within 30 days of the COVID lockdown (00:33:34)
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Katie’s best advice for building rapport with agents, especially those you haven’t worked with before (00:36:19)
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How Katie uses humor to lighten the mood with sellers who may be experiencing resistance to the process (00:40:28)
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Katie shares her #1 tip for nailing a remote consultation that will make you feel curious and confident (00:46:20)
Connect with Katie
Katie’s Website: https://www.gladeyedesign.com
Katie’s Facebook Page: https://www.facebook.com/gladeyedesign
Katie’s Instagram: https://www.instagram.com/Gladeye.design/
Katie’s Pinterest: https://www.pinterest.com/gladeyedesign/
Katie’s LinkedIn Profile: https://www.LinkedIn.com/in/katiemyhredaeger
Resources Mentioned On Today’s Show
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Join our free Monthly Staging Challenge for a chance to win a $100 Staged4more gift card
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Check out the International Home Staging Awards
Before & After Photos of the Virtual Occupied Staging Project
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