Selling Your Home Staging Services with Confidence with Nikki Rausch
About Today’s Guest:
Nikki Rausch
Want to know something I always get DMs about on Instagram? Sales. You’re wondering how you can get more home staging clients, how to sell authentically without being “salesy”, and how to refine your process.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch, CEO of Sales Maven, has the unique ability to transform the misunderstood process of “selling”.
Nikki and I talk about her organic approach to selling, her 5-step “Selling Staircase”, the biggest mistakes home stagers are making in their sales process, buying signals that can lead to a sale, and so much more. This conversation is chock full of selling wisdom, so get ready to take some notes!
Join our private free community too so you can comment on the show! You can also comment on the show notes. I’d love to hear from you and know what you think about the episodes. If you have a chance, please do leave a review on iTunes. That will help us build our show and invite more amazing guests for the podcast.
This Week on The Home Staging Show Podcast
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How Nikki’s NLP skills and 17 years in technology sales has supported the success of her business, Sales Maven (00:04:22)
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Nikki shares an overview of the 5 steps inside of her Selling Staircase process (00:06:07)
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The biggest mistakes Nikki notices home stagers making in their sales process (00:09:55)
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How we can get over the mindset block that selling is “icky” (and other misconceptions we’re having about sales) (00:12:16)
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Why we’re over the “hard sell” and why high-pressure tactics don’t actually work anymore (00:15:41)
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The importance of taking your time to nurture a potential home staging client (00:17:17)
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How to show up to sales conversations with confidence (and avoid undercharging) (00:18:18)
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How to speak from a place of expertise so that clients feel confident in their purchasing decision (00:23:15)
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Nikki shares how to navigate price increases and what language you should use to communicate it (00:24:54)
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How you can get better at quoting price ranges for services (and why it’s advantageous to be candid with your pricing on your website) (00:27:21)
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Nikki explains how top down selling works (00:29:52)
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Increasing our influence in client conversations and balancing the power dynamics (00:31:23)
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Why a client asking for a discount is actually a “buying signal” and how to handle it (00:33:58)
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How Nikki has managed a successful sales career as an introvert (00:35:15)
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Nikki shares some of the more common buying signals we might be missing (and why we need to act on all of them!) (00:39:18)
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The art of perfecting the follow up and scheduling meetings “in the moment” (00:41:57)
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How to “plant seeds” during a speaking engagement to obtain new home staging clients (00:43:50)
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How to re-engage leads on your email list that you may have forgotten about (00:46:15)
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Nikki shares her #1 tip for home stagers that are seeking new home staging clients (00:49:10)
Connect with Nikki
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Nikki’s Website: https://yoursalesmaven.com/
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Nikki’s Facebook Page: https://www.facebook.com/yoursalesmaven/
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Nikki’s Instagram: https://www.instagram.com/your_sales_maven/
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Nikki’s LinkedIn Profile: https://www.linkedin.com/in/nicolerausch/
Resources Mentioned On Today’s Show
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Join our free Monthly Staging Challenge for a chance to win a $100 Staged4more gift card. Click on this link to find out this month’s theme and enter your home staging project!
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Join our new, free community: https://www.staged4more.school
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Read our blog for all of our best home staging tips and tricks
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Discover more episodes of The Home Staging Show
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Check out Nikki’s free ebook, Closing The Sale: https://yoursalesmaven.com/staged
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Learn about our comprehensive Home Staging Professional Career Certification Program
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Grab the home staging checklist templates for your home staging consultations
If you enjoy the show and would like to support the show, there are 3 ways:
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Leave a review and ratings in Apple Podcasts
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Share the show on social media!
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Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.
If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
