Founder of Staged4more.
On this episode, I’m really happy to interview Denise O’Berry, who is a small business and cash flow expert, on the show. During this episode, she shared many valuable tips about pricing your work, dealing with client objections, cash flow issues in the small businesses and how to make sure your business has a healthy financial. If you are struggling with pricing and managing money for your business, I highly recommend this episode for you.
Next week is Q&A episode, if you have any questions about home staging or running a home staging business, leave your question below in the comment section or send me an email.
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Small Business Expert Denise O’Berry is the author of “Small Business Cash Flow: Strategies for Making Your Business a Financial Success” a book about how to get, manage and keep your cash flow on an even keel and where it belongs — in your business. A small business owner since 1996, Denise has worked with hundreds of small business owners over the years and is inspired by their enthusiasm and ability to overcome huge obstacles.
Hi Denise, thank you so much for coming on the show this week! I am very excited to interview you since you’ve written and published a book about small business cash flow and you are an expert on this. I feel that one of the biggest obstacles I’ve seen with stagers building their businesses is that they don’t understand how money works. So before we can start talking about cash flow, can we talk about how money works in the small business?
So what is cash flow?
Why is cash flow so important that it should be the number one priority of the business?
Why and how small business owners run into issues with cash flow?
How do you know if you have a healthy cash flow or not? Are there specific numbers that you look for?
One of the biggest contributor to the cash flow is our income. How do you figure out the best pricing to charge our clients?
When is the best time to raise your price?
How should we raise our prices? Do you do it by a percentage each time?
How do you deal with clients who price shop or want to bargain your prices?
How do you make your clients love paying you?
How can a small business owner improves the lifetime values of a customer?
For our type of work, money is not always steady. There are a lot of factors that can influence our income. So what are some of the things us small business owners can do to make sure that we can always generate income and stay black on the books?
In your book, you mentioned using the hidden cash resources to grow the business. Can you elaborate on that? How can we find cash in our business? What are some of the hidden cash resources and how can we use them to grow our business?
What strategies can we use to make our customers loyal to us no matter what price points we are charging?
I know one of the most important structure in our business is finances. How do we find the right CPA or bookkeeper to support us?
And what structures, procedures or workflow do you recommend small business owners to set up to make sure they know their financial health at all times?
What is the one top tip you will give to stagers when it comes to pricing their projects?
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