Pinterest Trends for Home Staging Businesses in 2022 with Kate Ahl
About Today’s Episode with
Kate Ahl
Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years.
Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting Pinterest strategies, and to date, they’ve worked with over 700 (!!) Pinterest accounts at their agency.
Get ready to learn about the unique culture of Pinterest as a platform, including “idea pins”, how to use short-form video, and how they’re standing out next to Instagram and TikTok.
This Episode is Brought to You by 17hats, Our 2021 StagerCon Sponsor
17hats saved us tons of time and admin when we were busy staging houses. We were able to keep staging without worrying about dropping the ball on staging clients and project management!
Find out more about how we use 17hats here.
This Week on The Home Staging Show Podcast
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Kate shares how Pinterest has evolved since the pandemic (and more than doubled the number of users on their platform) (00:12:29)
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Pinterest’s unique purpose as a search and discovery platform (00:15:43)
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How the “snowball effect” can take hold on Pinterest (00:17:53)
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The 4 ways you can grow your home staging business using Pinterest (00:19:49)
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Kate shares where you can get the most bang for your buck using Pinterest ads (and the importance of investing for at least 6 weeks) (00:21:47)
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You can go straight into ads without having much of a Pinterest presence, but Kate shares her recommendation (00:24:03)
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How to hire an effective Pinterest strategist for your home staging business (and what to ask them on the discovery call) (00:25:22)
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Kate shares how we can build our content strategy on Pinterest and introduces “idea pins” (00:30:46)
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Ugly vs. Pretty graphics on Pinterest and how to use your analytics to see what resonates (00:34:30)
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Kate talks Gen Z pinners and the false claims other Pinterest course creators are making (00:38:24)
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How downloading the Pinterest app will make you a better marketer (00:44:00)
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The billion dollar question of how Pinterest affects search engine optimization (00:45:58)
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Kate shares how many static and idea pins we should post each week (00:48:20)
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Setting up our Pinterest account for success (and how often we need to clean up our boards) (00:52:38)
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Kate reveals where we should feature our top keywords in our Pinterest profile (00:54:41)
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Kate’s take on Pinterest’s new augmented reality features and how they apply to home stagers (00:56:28)
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Two resources to check out if you want to stay up to date on Pinterest’s latest trends (01:00:24)
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Kate tells us the #1 mistake people make when they start marketing or advertising on Pinterest (01:01:53)
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Kate’s #1 tip for home stagers that will put you lightyears ahead of somebody who is not familiar with Pinterest (01:02:30)
Connect With Kate
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Kate’s Website: https://www.simplepinmedia.com
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Kate’s Facebook Page: https://www.facebook.com/simplepinmedia
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Kate’s Instagram: https://www.instagram.com/simplepinmedia/
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Kate’s LinkedIn: https://www.linkedin.com/in/kate-ahl/
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Kate’s Pinterest: https://www.pinterest.com/simplepinmedia/_created/
Links & Resources Mentioned On Today’s Show
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Learn more about our partner, 17hats: https://www.staged4more.com/17hats
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Join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers. Early bird spots are available through July 31, 2022 (or until we sell out)
If you enjoy the show and would like to support the show, there are 3 ways:
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Leave a review and ratings in Apple Podcasts
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Share the show on social media!
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If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
