Marketing Your Home Staging Business and Scaling Your Influence
About Today’s Guest:
Jason Saft
If you’re interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you’ll enjoy this week’s episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn.
Known for his abilities to repeatedly break sales records, reintroduce properties that other agents and independent sellers were unable to close, and deliver dramatic property transformations, Jason also comes from a 20+ year real estate background and leverages data to help his clients get the biggest return on their investment.
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This Week on The Home Staging Show Podcast
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Jason introduces himself and tells us all about his home staging business, Staged To Sell Home and what real estate had to do with it (00:04:33)
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How Jason’s background in real estate has benefitted his home staging business (00:08:13)
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Jason shares the make-up of his team and how committed he is to the process (00:10:33)
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Jason explains how the New York City real estate market has picked up over the last 6 months and why he left the city (00:11:36)
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Jason shares a behind the scenes peek at his home staging process, and why efficiency is so important to him (00:13:20)
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The magic of creating perspective and being meticulous with photography (00:16:45)
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Creating an aspirational lifestyle through your home staging designs (00:20:04)
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How Jason started Staged To Sell Home, first as a casual hobbyist business (00:22:01)
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The perks Jason has experienced through having a larger following on social media (00:23:23)
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Developing your personal brand and standing out in the marketplace (00:25:14)
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Why “not being scared to work” has contributed to Jason’s success (00:29:41)
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How Jason incorporates his daughter into his work and makes it fun (00:33:08)
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Some of the common objections Jason has faced in his home staging business (00:35:36)
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How Jason “strikes the balance of everything” in his pitch decks (00:37:38)
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Navigating red flags from potential home staging clients and why sometimes a “no” is better than a “yes” (00:40:21)
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Jason shares an incredible story about a house that sold within 3 days in a housing market that was at a standstill (00:42:33)
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Jason explains how he retires and uses up his inventory (00:47:43)
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More about the 3,500 square foot warehouse Jason is moving into (00:49:34)
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Jason closes by sharing the best lessons he’s learned in the last two years of running his home staging business (00:53:28)
Connect with Jason
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Jason’s Website: https://www.stagedtosellhome.com
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Jason’s Facebook Page: https://www.facebook.com/StagedToSellHome/
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Jason’s Instagram: https://www.instagram.com/stagedtosellhome/
Resources Mentioned On Today’s Show
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Join our free Monthly Staging Challenge for a chance to win a $100 Staged4more gift card. Click on this link to find out this month’s theme and enter your home staging project!
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Join our new, free community!
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Read our blog for all of our best home staging tips and tricks
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Discover more episodes of The Home Staging Show
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Learn about our comprehensive Home Staging Professional Career Certification Program
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Join our free Community Talk on October 19th at 4pm PST: Multiple Streams of Income for Home Stagers. We’ll be joined by Bridget King and Jennifer Westbrook.
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Leave a review and ratings in Apple Podcasts
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Share the show on social media!
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Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.
If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
