About Today’s Episode with
Madeline Bilis

Have you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy?

Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year’s International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!) of your pitch.

It’s fascinating to get a behind the scenes peek at Apartment Therapy’s editorial team, how they plan content and generate inspiring story ideas, 2022 real estate trends, and the importance of great lifestyle photography that’s accessible, without being too aspirational. 

This Week on The Home Staging Show Podcast

• Madeline shares her background working at Boston Magazine and Travel & Leisure before landing a role at Apartment Therapy (00:06:58)

• Madeline details what it was like to work at Boston Magazine as a writer (00:08:02)

• How photography of real estate listings has changed (and why Apartment Therapy rarely features million dollar homes) (00:09:11)

• Inside Apartment Therapy’s editorial team and how many real estate stories they publish each week (00:12:42)

• Madeline spills her secrets on what she looks for when covering a new story (00:14:41)

• How Madeline plans her monthly content calendar while paying close attention to current real estate trends (00:15:57)

• How Apartment Therapy’s audience growth team handles SEO (00:18:18)

• Madeline details exactly how a home stager can submit their work to be featured on Apartment Therapy and the most common mistakes to avoid (00:19:27)

• Madeline shares how Apartment Therapy diversifies with video content (00:24:28)

• How you can become one of Apartment Therapy’s “go-to” staging experts (00:25:19)

• The evolution of Apartment Therapy and how their content has changed over the years (00:28:24)

• Madeline dives into the trends she’s seeing for 2022 and what home buyers are most interested in (00:32:04)

• Telling stories through your home staging photos and what makes the best photos (00:35:40)

• Madeline walks us through the process of writing stories for Apartment Therapy (00:38:40)

• Apartment Therapy’s most popular posts and features (and how home stagers can help!) (00:42:12)

• Madeline digs into how many pictures to send in your pitch, and the emphasis of tailoring your pitch to one room vs. an entire home (00:45:41)

• The #1 tip Madeline wants to share for home stagers who want to get themselves published (00:48:32)

Connect With Madeline

• Apartment Therapy’s Real Estate Section: https://www.apartmenttherapy.com/real-estate 

• Apartment Therapy’s Facebook Page: https://www.facebook.com/apartmenttherapy/ 

• Apartment Therapy’s Instagram: https://www.instagram.com/apartmenttherapy/

• Apartment Therapy’s Pinterest: https://www.pinterest.com/apttherapy/ 

• Apartment Therapy’s TikTok: https://www.tiktok.com/@apartmenttherapy 

• Apartment Therapy’s YouTube: https://www.youtube.com/c/apartmenttherapy/videos 

• Madeline’s Email: madeline.bilis@apartmenttherapy.com

• Madeline’s LinkedIn: https://www.linkedin.com/in/madelinebilis 

• Madeline’s Twitter: https://twitter.com/madelinebilis 

Links & Resources Mentioned On Today’s Show

• Learn more about our partner, 17hats: https://www.staged4more.com/17hats 

• Sign up for Apartment Therapy’s free 6-week newsletter, Home Economics.

• Submissions are now open for the 2022 International Home Staging Awards! Early bird submission ends on April 14, 2022 at 11:59pm EST: https://www.stagingawards.com 

• Join our free Monthly Staging Challenge for a chance to win 5 entries to this year’s International Home Staging Awards. This month’s theme is: KITCHEN

• Sign up for our next 2-hour workshop, Presenting Your Staging Business to get live feedback on your presentation style. Learn more about all of our upcoming workshops here.

• Check out Apartment Therapy’s books: The Eight-Step Home Cure, Big Book of Small, Cool Spaces, and Complete & Happy Home.

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