How Home Staging Sells Real Estate with Top Home Stager Helen Bartlett
On today’s show, I interview Helen Bartlett who is this amazing, top producing stager whose work is absolutely beautiful. What’s really impressive is that she is a one-woman show! This woman is a total rockstar. She has been staging since 2011 and has won numerous awards in Vacant Home Stagings, Owner Occupied Stagings and Redesign work. She was recently named as one of the Top 200 Influencers in the Design Industry for 2017. Helen has an extensive amount of knowledge regarding what makes staging work and the benefits not only to sellers but buyers and real estate agents as well. She stages approximately 100-120 homes a year doing owner-occupied homes, vacant homes and consultations. Helen Bartlett recently co-authored a Home Staging Book called “Home Staging ~ The Power That Sells Real Estate. It is a guide for homeowners thinking about selling their homes, real estate agents and anyone thinking about a home staging career. It gives great information, advice, and tips on how to sell your home for top dollar in the shortest amount of time. I’ll put a link of that in the show notes if you are interested in ordering the book.
In this episode, Helen not only talks about how home staging is a win-win for everyone involved, we also chat in depth about the state of home staging industry and common issues and mistakes we see new home stagers make.
On today’s show, we discussed:
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Issues we see in the home staging industry today
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The true cost of home staging or not stage your house before you go on the market
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Opportunity cost of not staging
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Home staging statistics
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Why buyers offer less on the home
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Buyers’ behaviors and preferences today
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What buyers are willing to pay for in today’s market
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How Helen got started in home staging
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What home staging really is
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How important sales and marketing is in real estate and home staging
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How to communicate with real estate agents
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Earning the trust and respect of our clients
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As a new home stager, what you must do before you get your first job
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Common misconceptions about the career of home staging
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The real estate market of Kansas City
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What differentiates Kansas City from other real estate markets
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How Helen creates a warm and welcoming home through staging
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What buyers have to feel when they tour the homes
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The ideal color palette for home staging
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Colors create reactions
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What deter sellers to hire professional stagers
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Misconceptions home sellers have that hurt their sale
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9 out of 10 buyers can’t visualize a vacant home
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What is the difference between a well-decorated home vs. a well-staged home
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How to figure out the demographic of your potential buyers
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How to deal with unattractive elements in a home
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How home stagers benefit both buyers and sellers
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How you can lose buyers by creating the wrong feeling in the home
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Common staging mistakes that can turn buyers off
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What sellers can do to prepare their homes for sale if they have limited budget
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Buyers decide between the first 15 seconds they walk into the home
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Helen’s number 1 tip for homeowners who want to stage their homes for sale
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Important things to buyers
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How to have the difficult conversations with homeowners
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How Helen plans the color palette for staging
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Helen’s design styles
Related: How Home Staging Helped This Listing Sell for $308,000 Over Asking
If you enjoy the show, please leave a review & rating on iTunes! Every rating and review help someone finds our show, helps us grow our show and get more awesome guests. So that’s it for today’s show. Happy staging!
Helen’s Official Bio
A national award winning home stager and home stylist, Helen Bartlett has been staging homes in the metro Kanas City area in both Kansas and Missouri since 2011. She has been awarded several national home staging awards including the Top 10 Professional Home Stagers in the United States for Vacant Homes, Owner Occupied Homes and Redesign work for three consecutive years 2015, 2016 and 2017. In 2013 she received the Top 10 Rising Star award for Home Stagers in North America. Also recognized on Houzz, she has been awarded several years of service awards, as well and “Influencer” and “recommended” badges for her professional profile. Her work has been featured on local television in the Kansas City area, The Kansas City Star (Newspaper) as well as Kansas City Home & Styles Magazine.
Helen Bartlett recently co-authored a Home Staging Book called “Home Staging ~ The Power That Sells Real Estate.” It is a guide for homeowners thinking about selling their homes, real estate agents and anyone thinking about a home staging career. It gives great information, advice, and tips on how to sell your home for top dollar in the shortest amount of time. It was launched in November 2016 and can be ordered at www.kansascityhomestagers.com or by emailing helen@kchomestagers.com
Her work includes vacant home staging, owner occupied home stagings as well as re-design work. Owning her own inventory allows her the flexibility to remain competitive in pricing her services as well as provide the current trends and styles that buyers are looking for in today’s real estate market.
Most recently, Helen Bartlett was named as one of the Top 200 Influencers in the Interior Design Industry for 2017.
Connect with Helen
Website: www.kansascityhomestagers.com
Facebook: http://www.facebook.com/kansascityhomestager
Twitter: https://twitter.com/refinedinterior
Instagram: https://www.instagram.com/kansascityhomestager/
Pinterest: https://www.pinterest.com/homestagingkc/
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Leave a review and ratings in iTunes
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Share the show on social media!
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