Finding Your Home Staging Niche & Running Facebook Ads
About Today’s Guest: BOBBY TSUI
Bobby Tsui is a successful business coach who supports his clients with turning the dreaded analysis paralysis into powerful social media breakthroughs, which I find very refreshing. His company, The Same Circle Method, is a mentorship program that helps interior designers harness who they are so they can stand out, be known for meaningful work, and book highly aligned clients.
Bobby and I cover a lot of ground in this episode on both branding and marketing. As home stagers, it’s important for us to stand out in the marketplace and differentiate ourselves from the crowd. This alone can empower us to charge more and become more profitable. We’ll also explore how you can leverage Facebook Ads in your home staging business.
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This Week on The Home Staging Show Podcast
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Bobby shares how he got his start coaching home design professionals (00:13:01)
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Bobby’s transition from consulting to founding an agency (00:16:19)
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Bobby reveals what it was like to play ping pong with Michael Bolton (00:19:13)
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How to develop a unique niche for your home staging business (and why interviewing your clients is so critical) (00:20:21)
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Bobby shares how we can cultivate organic relationships with our clients and build trust with them through active listening (00:28:32)
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The importance of preeminence and how “design emergence” plays into this (00:30:14)
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The three key pieces of a business as it relates to marketing (00:37:23)
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Bobby highlights the most powerful marketing strategies he has seen work well for home design professionals (00:41:00)
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How we at Staged4more writes blog posts to attract our ideal audience (00:44:17)
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Facebook ads can actually be created with a very conservative ad spend, as little as $5 per day (00:46:57)
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The types of Facebook ads that will net the most powerful results (and it’s not what you might think!) (00:50:40)
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The two different metrics Bobby uses to track whether his ads are performing well on Facebook (00:52:37)
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Defining a “lead” in Facebook ads (00:54:18)
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The most common mistakes people make with their Facebook ad assets (and what the hardest part is to perfect) (00:55:21)
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The importance of pre qualifying your leads so you don’t waste time and money on people who aren’t the right fit (00:58:23)
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The real difference between Facebook and Instagram ads and whether video ads actually make a difference (00:59:29)
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Bobby’s #1 tip for home stagers looking to hone their niche in their business (01:01:51)
Connect with BOBBY
Bobby’s website: www.thesamecirclemethod.com/join
Bobby’s Facebook Page: http://www.facebook.com/thebobbytsui
Bobby’s Instagram: http://www.instagram.com/thebobbytsui
Bobby’s LinkedIn profile: https://www.linkedin.com/in/bobbytsui/
Resources Mentioned On Today’s Show
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See all of the winners and finalists from The International Home Staging Awards: www.stagingawards.com
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Join our Monthly Staging Challenge for a chance to win $100 from our shop + PR opportunity!
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Check out Start With Why by Simon Sinek
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