Home Staging in Italy and the Staging Process with Anna Vilmane
About Today’s Guest: ANNA VILMANE
Anna Vilmane was one of the winners of the International Home Staging Awards last year. Born into a family of talented Latvian artisans, she always had a deep curiosity about functional design, especially interior design. After moving to Sardinia in Italy and starting a family, she began to build a thriving home staging career, inspired by her degree in architecture and experiences experimenting with different types of design.
Anna has styled everything from jewelry, to hair salons, to window treatments, and even gorgeous homes in the countryside of Sardinia.
It’s fascinating to hear about the different approaches to home staging in other countries. You’ll hear about Sweden’s magazine-like, dinner party set-ups, and how this compares to home staging in the United States. We talk about Anna’s creative process when she starts a vacant home staging project, how she incorporates drawing, what it’s actually like to stage homes in Italy, and why she is drawn to working on historical homes above all else.
You’re going to love this deeply inspiring conversation. Anna is a true talent and shares so much wisdom for home stagers.
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This Week on The Home Staging Show Podcast
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Anna explains the importance of context and how her degree in architecture plays a role in how she views homes (00:03:56)
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Anna’s specialized approach to home staging projects, and why she doesn’t always follow what’s trendy (00:06:26)
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How Anna uses her imagination when staging rooms (00:07:41)
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How Anna launched her home staging career in Italy (00:10:44)
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The flexibility and different business models that exist in the home staging industry today (00:13:20)
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The values and mindsets of home staging clients in Europe (00:14:48)
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How home staging can be a gateway to other forms of design (00:17:18)
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Anna’s styling “side hustle” (00:18:55)
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The psychotherapy process of home styling (00:20:18)
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Anna shares her design process and why drawing is a key part of it (00:22:36)
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The fascinating, magazine-like way Sweden approaches home staging projects (00:28:45)
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How staying true to herself has landed Anna more clients (00:30:07)
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The million dollar question of how home stagers can find their distinctive style (00:33:14)
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How to attract the right teachers in your life that can help you on your home staging journey (00:37:26)
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Anna’s favorite piece of advice for anyone looking to refine their home staging style (00:38:59)
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Anna’s surprising revelation about cell phone photos vs. professional photographs (00:39:36)
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A juicy exploration of photography and the importance of composition in photos (00:41:58)
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How Anna develops atmosphere and storytelling in her work through lighting (00:45:01)
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What Staged4More is working on in 2021 (00:46:57)
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How home stagers are getting creative during the pandemic (00:48:56)
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The joyful impact of being a home stager, and why it’s not about the money (00:49:59)
Connect with ANNA
Anna’s website: https://www.facebook.com/Anna-Vilmane-Property-Styling-Sardinia-104280461102742
Anna’s Instagram profile: http://www.instagram.com/annavilmane
Resources Mentioned On Today’s Show
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