How to Make Your Home Staging Business “Referrable” with Stacey Brown Randall
About Today’s Episode with
Stacey Brown Randall
Is your home staging business “referrable”?
Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? She’s an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking!
Learn from Stacey exactly how to build powerful relationships with your clients through the art of touchpoints, why we need to pay more attention to our existing referral sources, and we even dig into the interesting psychology behind referrals and how we can stay top of mind within our networks.
This episode of The Home Staging Show podcast is jam-packed with useful information to help you grow your home staging business.
This Episode is Brought to You by 17hats, Our 2021 StagerCon Sponsor
17hats saved us tons of time and admin when we were busy staging houses. We were able to keep staging without worrying about dropping the ball on staging clients and project management!
Find out more about how we use 17hats here.
This Week on The Home Staging Show Podcast
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Stacey shares how she built her business, which stemmed from a previously failed venture (00:06:58)
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How we can leverage trust to build a referral strategy (00:08:56)
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The two essential components of making your business “referrable” (00:10:00)
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The power of a handwritten note to help your home staging clients overcome buyer’s remorse (00:11:54)
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Stacey talks through the different touch points you should have throughout your client experience (00:16:04)
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Expectation setting when things don’t go to plan (00:18:03)
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Why our referral sources should know who our ideal client is (and what to do when we’re not getting high quality referrals) (00:20:42)
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How the “Happiness Trifecta” gets triggered when we refer someone (00:25:05)
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The interesting psychology behind referrals, and staying top of mind (00:28:22)
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Stacey explains why we need to pay attention to our existing referral sources first (00:32:29)
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A breakdown of the 4 categories of referral sources (00:37:25)
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Why referrals should be a key part of our marketing strategy (00:39:24)
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Stacey shares the foundational steps to making referrals easier (and it starts with her roadmap!) (00:41:35)
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Stacey’s tricks for going from 0 to tons of referrals! (00:44:07)
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How the language we use when speaking with potential referrers is absolutely key (and why we shouldn’t say we’re “busy!”) (00:45:52)
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Why creating networking groups is so effective (00:49:21)
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Stacey shares her #1 most critical tip for home stagers when it comes to building their referrals (00:52:21)
Connect With Stacey
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Stacey’s website: https://www.staceybrownrandall.com
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Stacey’s Facebook profile: https://www.facebook.com/StaceyBrownRandall/
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Stacey’s Instagram profile: https://www.instagram.com/staceybrownrandall/
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Stacey’s LinkedIn profile: https://www.linkedin.com/in/staceybrandall/
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Stacey’s Twitter profile: https://twitter.com/staceybrandall
Links & Resources Mentioned On Today’s Show
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Learn more about our partner, 17hats: https://www.staged4more.com/17hats
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If you’re ready to dive deep into your home staging business, join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers.
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Check out Stacey’s free 20 minute Referral Ninja Roadmap training, along with her article, A Four-Step Process to Increase Your Referral Sources.
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Ready to build your home staging career but don’t know where to start? Join me on September 13th at our Open House and participate in live talks and Q&As, while learning about our offerings.
If you enjoy the show and would like to support the show, there are 3 ways:
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Leave a review and ratings in Apple Podcasts
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Share the show on social media!
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Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.
If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
