Home Staging Business Growing Pains with Elisha Niebuhr
About Today’s Guest
Elisha Niebuhr
If you’re in the beginning stages of launching or growing your home staging business, you’re going to love this inspiring, genuine, and informative conversation with Elisha Niebuhr of Modern Interior Staging Company.
In this episode, Elisha’s passion for home staging, being a Mom, and finding balance in her life and business is a joy to listen to. As a fellow book and business nerd, you’ll learn how her past background in sales management (and even being a ballet dancer!) has benefitted her business.
We dive into how Elisha took our 6-Figure Floor Plan course, found her first client, and gradually grew to a team of 3, and we explore the art of pricing and inventory in a major way. (Hint: you’ll even hear what Elisha thinks is the bare minimum price you should charge on a home staging project!)
I can’t wait to hear what your takeaways are from this conversation.
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This Week on The Home Staging Show Podcast
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How Elisha went from ballerina to public policy to sales management before launching her home staging business (00:06:22)
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Elisha shares the breakdown of what services she offers (00:09:31)
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The book that inspired Elisha to build a team that can operate beyond herself (00:10:51)
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Elisha reveals how she hired her 3 current team members (00:12:31)
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How Elisha lucked out in Colorado during COVID (00:14:54)
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Elisha describes the real estate market in Colorado Springs (00:16:13)
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How attending an open house in a hail storm led to Elisha’s first home staging client (00:17:14)
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How knowing the basics of selling can make your home staging business thrive (00:21:15)
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The evolution of Elisha’s pricing model (00:23:08)
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How Elisha looks in-depth at her numbers to account for overhead and profit margin (00:28:11)
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You shouldn’t charge anything less than this on a home staging project (00:30:02)
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How Elisha works with realtors (and sometimes gets them to pay for home staging!) (00:32:40)
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Why role playing with new team members is so valuable in the onboarding process (00:35:47)
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Client satisfaction in a home staging business (00:39:57)
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How Elisha sets clear expectations with her clients so their expectations and visions are aligned (00:42:55)
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How Elisha conveys the value of her services to prospective clients (00:46:10)
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How reflecting on past home staging jobs cultivates new lessons learned (00:46:45)
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What Elisha has learned about inventory (and why it’s such an art form) (00:49:05)
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How setting realistic expectations ties into the number one tip Elisha has for home stagers (00:52:14)
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Work life balance and avoiding burnout (00:56:05)
Connect with ELISHA
Elisha’s website: https://moderninteriorstagingcompany.com
Elisha’s Facebook profile: https://www.facebook.com/moderninteriorstagingcompany
Elisha’s Instagram profile: https://www.instagram.com/moderninteriorstagingcompany/
Elisha’s LinkedIn profile: https://www.linkedin.com/in/elisha-ryan-niebuhr-a6b5194a/
Elisha’s YouTube channel: https://www.youtube.com/channel/UCprsv3Dw-txOm50G7Gf5oOA
Resources Mentioned On Today’s Show
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