Managing Your Money Mindset as a Home Stager with Danielle Hayden
About Today’s Episode with Danielle Hayden
Today we’re getting into the nitty gritty of managing your money as a home stager: from knowing your numbers, unblocking your money mindset stories, to the three numbers that you need to be looking at each month, how to structure your compensation as a business owner, and the actual difference between bookkeepers, CFOs, and CPAs!
Danielle Hayden is a reformed corporate CFO who’s on a mission to help rule-breaking female entrepreneurs understand their numbers so that they can gain the confidence to create sustainable profits.
After spending 10+ years in a boardroom, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, where she helps business owners with bookkeeping, financial analysis, and education.
This Episode is Brought to You by 17hats, Our 2021 StagerCon Sponsor
17hats saved us tons of time and admin when we were busy staging houses. We were able to keep staging without worrying about dropping the ball on staging clients and project management!
Find out more about how we use 17hats here.
This Week on The Home Staging Show Podcast
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Danielle shares the “giant rollercoaster” of a journey she went on, from corporate accounting, to running her own accounting business (00:03:13)
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The surprising differences between men and women when it comes to money (00:06:17)
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Why we need to have 1-3 months of operating expenses saved up before we should start hiring (00:10:24)
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The mindset blocks Danielle sees when it comes to women managing their money (00:12:29)
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How to build confidence around your numbers and banishing your old “money stories” (00:15:44)
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The three numbers that EVERY home stager should be looking at each month (00:17:18)
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Danielle explains an optimal workflow for reviewing your numbers (00:19:35)
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The differences between bookkeepers, CFOs, and CPAs (00:22:21)
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Danielle tells us the her “must-do” steps for new home staging businesses (00:26:52)
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What we need to start doing as we transition from a 5-figure to a 6-figure business (00:28:50)
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Danielle shares about the client dashboards she provides, and how we can create one ourselves using Excel or Quickbooks (00:30:14)
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Examples of KPIs we can track in our home staging businesses (00:32:37)
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Can numbers lie? Danielle says no! (00:35:20)
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How to structure your compensation (and why you should consider becoming an S Corp in the future) (00:36:42)
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The importance of being a visionary vs. just a service provider (00:39:31)
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Danielle encourages us to add on layers slowly as we build up our financial knowledge (00:41:07)
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What we should look for if we want to hire a bookkeeper (00:43:44)
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Danielle’s #1 tip for home stagers when it comes to the financials of their home staging business (00:46:15)
Connect With Danielle
Danielle’s website: https://kickstartaccountinginc.com
Danielle’s Facebook page: https://www.facebook.com/kickstartaccountinginc
Danielle’s Instagram profile: https://www.instagram.com/kickstartaccounting/
Danielle’s LinkedIn profile: https://www.linkedin.com/company/kickstart-accounting-inc-/
Danielle’s Pinterest: https://www.pinterest.com/DanielleHaydenProfitPlanner/
Danielle’s Twitter: https://twitter.com/KickstartAcct
Links & Resources Mentioned On Today’s Show
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Learn more about our partner, 17hats: https://www.staged4more.com/17hats
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Tune in to Episode 164 to hear the first part of this conversation, with Lori Pedersen: https://www.staged4more.com/blog/bts-luxury-home-staging-business-lori-pedersen
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We are heading into November and this means our Black Friday sale is coming up! If you’re interested, sign up for our newsletter at the bottom of our website. You can also follow us on Instagram at @staged4more because we’ll be announcing the sale there too.
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Check out the book Profit First by Mike Michalowicz for a suggested methodology on setting up your compensation structure.
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You can also find other books we recommend here
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If you enjoy the show and would like to support the show, there are 3 ways:
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Leave a review and ratings in Apple Podcasts
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Share the show on social media!
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Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.
If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
