Growing a New Home Staging Business with Theresa Ceglio

About Today’s Guest
Theresa Ceglio

Today on the show, we have another amazing home stager who is so genuine and transparent about what it was like to grow her home staging business. Theresa Ceglio is the CEO and Founder of We Stage Jacksonville, a home staging company specializing in vacant and luxury home staging projects.

If you’re just starting out on your home staging journey, this episode will change your perspective on pricing, working with top-producing real estate agents, and investing in warehouse space, as you’ll hear how Theresa acquired her first home staging project, and even landed on the cover of a local magazine. She once almost walked away from her business altogether, but I’m glad she didn’t so you can benefit from her wisdom and advice.

Do join our Facebook group too so you can comment on the show! You can also comment on the show notes. I’d love to hear from you and know what you think about the episodes.  If you have a chance, please do leave a review on iTunes. That will help us build our show and invite more amazing guests for the podcast.

This Week on The Home Staging Show Podcast

• How Theresa got started on her home staging journey (00:02:59)

• Theresa tells us about the neighborhood she lives in and what services she provides at We Stage Jacksonville (00:05:35)

• Theresa reveals what the real estate market is like in Jacksonville and how COVID has impacted it (00:06:09)

• Theresa shares how long she has had her home staging business (00:07:18)

• How Theresa got her first home staging job (and why it didn’t turn out like she expected) (00:08:25)

• The compassion side of our work as home stagers (00:11:19)

• How Theresa stayed laser focused on her business (and how it led to getting a warehouse) (00:13:39)

• How Theresa felt when she got her second warehouse right before COVID hit (00:15:07)

• Theresa’s entrepreneurial journey, which began with a clothing boutique (00:16:44)

• The scariest part of starting a home staging business (00:18:44)

• The benefits of going to High Point Market and buying wholesale (00:20:02)

• Theresa explains the structure of her team and her husband’s role in the business (00:22:50)

• The joys and pain points of hiring and building a team (00:24:32)

• More about the recent hiring spree we did at Staged4More and how we find quality people to join our company (00:27:42)

• Why Theresa is focusing most of her marketing efforts on Instagram (00:34:27)

• An incredible opportunity Theresa landed as a result of being connected with top producing real estate agents in Jacksonville (00:36:48)

• The biggest learning lessons and growing pains Theresa has experienced as a home stager (00:38:06)

• Why we all need to ignore our competitors (00:39:32)

• Theresa’s commitment to over delivering (and not wavering on her prices) (00:40:45)

• Theresa’s #1 tip and “tough love advice” to a new home stager (00:43:35)

Connect with Theresa

Theresa’s website: https://www.westagejacksonville.com 

Theresa’s Facebook profile: https://www.facebook.com/westagejacksonville 

Theresa’s Instagram profile: https://www.instagram.com/westagejax/ 

Theresa’s LinkedIn profile: https://www.linkedin.com/in/theresa-ceglio-94b532144 

Resources Mentioned On Today’s Show

• The International Home Staging Awards

• High Point Market

• The Coastal Home Group

• Home staging checklist and worksheet templates for your home staging consultations

If you enjoy the show and would like to support the show, there are 3 ways:

1. Leave a review and ratings in Apple Podcasts

2. Share the show on social media!

3. Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.

If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.

If you enjoy the show, please leave a review & rating on Apple Podcasts! <3

LISTEN, REVIEW & SUBSCRIBE ON APPLE PODCASTS, SPOTIFY & STITCHER

GOT QS OR COMMENTS? LEAVE A COMMENT BELOW