About Today’s Episode with
Cindy Lin

Are you ready to find out how to actually get more home staging clients? Today’s episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics:

Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we’ll explore common mindset blocks, including a pricing trap many new home stagers fall into.

You’ll also hear how Staged4more scaled into a successful 6-figure home staging business (with a 5,800 square foot warehouse!) and how you can save on our bestselling courses and programs for a limited time.

This Week on The Home Staging Show Podcast

• Cindy introduces herself and shares how she scaled Staged4more into a 6-figure home staging business with a 5,800 square foot warehouse (00:06:27)

• Cindy shares the three key objectives Staged4more fulfills (00:08:50)

• The number one question new home stagers have (00:11:19)

• Workflow differences between occupied staging and vacant home staging (00:13:18)

• The importance of studying the real estate market in your area and figuring out your ideal staging client (00:16:32)

• Delivering value upfront and building trust with your clients (00:21:35)

• The power of social media and in-person networking to attract clients (00:24:02)

• Be your own publicist (even if you don’t have staging clients yet!) (00:28:31)

• Why your budget should be spent on marketing – not a fancy logo design (00:30:53)

• Even 6-figure home staging businesses still need help with building their systems (00:37:19)

• Leveraging your strengths in your home staging business (00:39:48)

• The top things you need in your marketing strategy (00:42:19)

• The benefits of joining a professional association for home stagers (00:44:07)

• Budget-friendly alternatives to hiring expensive moving companies (00:44:54)

• A common trap home stagers fall into with pricing proposals (00:47:22)

• How to add additional services to your home staging business (or add home staging as a new service offering!) (00:49:53)

• A behind the scenes peek into the Five Figure Floorplan course (00:51:45)

• Inside the Staged4more certification program (00:54:52)

• How you can find and discover industry events (01:02:04)

• The most effective way to launch a new relationship with a realtor (01:02:49)

• How to optimize SEO on your home staging website (01:04:11)

• The best accounting and bookkeeping software for stagers (01:06:59)

• Why home staging is a great career path to get into (01:08:03)

Connect With Staged4more

Links & Resources Mentioned On Today’s Show

• Learn more about our partner, 17hats: https://www.staged4more.com/17hats 

• If you’re ready to dive deep into your home staging business, join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers. 

• The replays from our Virtual Open House are available until September 30th! Check them out and take advantage of 15-20% savings on some of our bestselling courses and programs.

• Explore our blog post, 50 Marketing Ideas for Home Stagers to Generate Revenue.

• For inspiration, check out FP Staging in Nashville and Philadelphia Design Collective, who both have super clear value propositions of who they serve.

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1. Leave a review and ratings in Apple Podcasts

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If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.

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