Building the Right Home Staging Team with Jake Shorter
About Today’s Guest: Jake Shorter
Jake Shorter has grown his Australian based company, Foxy Home Staging, into a seven-figure business with a full-time staff of 7, all in less than 4 years. For any home staging business to grow, you need the right people on your team, and this episode will teach you the best tips, tricks, and strategies to hire and build your business in a meaningful way.
I’m inspired by Jake and his wife Phoebe’s rise to success in the home staging industry. What’s so unique about Jake is his emphasis and interest in logistics, marketing, and finance. Being a self-proclaimed “Excel nerd” has helped him track key metrics and improve efficiencies in his business.
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This Week on The Home Staging Show Podcast
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Jake shares how he got his start in real estate and how his wife’s passion for design inspired them to launch their home staging business (00:04:37)
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What it was like to tap into a market where home staging wasn’t as widely accepted (00:06:46)
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How Jake accepts payments from clients (and why he is open to a little bit of risk) (00:08:54)
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Why communication is mission critical to ensure your clients pay on time (00:10:17)
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Jake offers a glimpse into the current state of the real estate market in Brisbane, Australia (00:11:59)
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How Jake and his wife play to their individual strengths when determining their roles inside their business (00:13:20)
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A breakdown of Foxy Home Staging’s full-time team (00:14:04)
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The strategies Jake uses to create their marketing strategy (and who inspires him to create pillar content) (00:16:23)
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The two social media platforms that generate the most traction for Jake (00:18:00)
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Jake walks us through a typical day in the life with his team and how they work together on home staging projects (00:19:40)
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Jake reveals how many installs he aims to complete a week (00:21:54)
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How and when Jake and his wife Phoebe started making the first hires in their business (00:23:53)
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The critical first step when hiring your first team member (00:26:24)
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The unique approach Jake and Phoebe take to hiring, and why they focus on culture fit over experience (00:30:24)
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Jake explains what to do when you’re working with a team member who just isn’t the right fit or isn’t performing to your standards (00:36:27)
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The formal training manual and on the job training approach Jake takes with new hires (00:41:16)
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Something sneaky that can hold home staging business owners back from hiring and expanding their teams (00:43:48)
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Jake explains the “Foxy” look and their approach to styling homes (00:44:50)
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The biggest lessons Jake has learned in hiring and building a team (00:46:17)
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Why timing is everything when it comes to hiring (00:47:56)
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How Jake navigates dealing with different personalities in an often fast-paced, high-stress environment (00:50:32)
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Jake’s #1 tip for home stagers looking to build or grow a team (00:52:42)
Connect with JAKE
Jake’s website: https://www.foxyhomestaging.com.au
Jake’s Facebook page: https://www.facebook.com/FoxyHomeStaging/
Jake’s Instagram profile: https://www.instagram.com/foxyhomestaging/
Jake’s LinkedIn profile: https://www.linkedin.com/in/jake-shorter-8bab5751/
Resources Mentioned On Today’s Show
Hear my conversation with Jake on his podcast, Foxy Property Chat.
Early bird submissions are now open for The International Home Staging Awards.
StagerCon 2021 is coming in July!
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If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
