Building the Key Systems for Your Home Staging Business with Cindy Lin
About Today’s Episode with
Cindy Lin
If you know me, you know I could talk about systems all day. I nerd out over this topic! And as home stagers, it’s important that all of the different parts of our businesses flow together smoothly, from finance, to operations and marketing.
Today, we’re getting nitty gritty on SYSTEMS.
In order to consistently deliver the best staging experiences for your clients, you need to automate, delegate, and leverage technology.
We’ll talk about “feeding into your funnel” with content batching, creating workflows, how to future proof your home staging business, and how we can grow our businesses even more rapidly with referral programs and focusing on the highest income-producing activities. At the end of the episode, there’s a brief Q&A about pricing and pushing the value of home staging to real estate agents.
This Episode is Brought to You by 17hats, Our 2021 StagerCon Sponsor
17hats saved us tons of time and admin when we were busy staging houses. We were able to keep staging without worrying about dropping the ball on staging clients and project management!
Find out more about how we use 17hats here.
This Week on The Home Staging Show Podcast
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An introduction to today’s community talk and the three categories of systems you should focus on (00:11:01)
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Why you should be tracking your numbers and profitability in your home staging business (00:12:43)
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How marketing and operations go hand in hand (and consistency is the secret ingredient) (00:14:55)
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How to keep “feeding into the funnel” by batching content (00:16:58)
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Building in more loyalty and value to home staging clients through a referral program (00:21:40)
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The mistake we’re making by not creating better experiences for the clients we have already (00:24:19)
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The importance of operations in a growing staging business (00:26:48)
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The one thing you should do before peak season starts (00:28:20)
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Creating a consistent client experience using workflows (00:29:28)
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The tradeoffs of focusing on the highest income producing activities (00:34:32)
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Why it’s so important to build the foundations of your business systems at the beginning (00:36:52)
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How ignoring yourself on your business building journey will quickly lead to burnout (and how to curate a support system of home staging BFFs instead) (00:39:59)
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Future proofing your home staging business by observing trends in the marketplace (00:45:11)
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How to evaluate your pricing structure (00:49:11)
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Being transparent with other home stagers about pricing (00:55:43)
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Pushing the value of staging to real estate agents (1:00:24)
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The fees you should be accounting for in your pricing proposals (1:05:10)
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Why you should “over bring” inventory to ensure the quality of the staging (1:08:08)
Connect with Staged4more
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Our website: https://www.staged4more.com
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Our free online community lounge: https://www.staged4more.school where you can watch all the past Community Talks for free (it’s also free to join!)
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Connect with us on social media:
Links & Resources Mentioned On Today’s Show
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Join our free community to watch the video replay of today’s Community Talk: https://www.staged4more.school
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Learn more about our partner, 17hats: https://www.staged4more.com/17hats
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Check out our shop to find the Book of Scripts that contains all of our favorite scripts when it comes with dealing tricky clients conversations and more.
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Small business attorney Allie Moore is hosting a 1-hour workshop on April 5th where you can ask any legal questions you want about running your home staging business. Learn more about all of our upcoming workshops here.
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Learn about our comprehensive Home Staging Professional Career Certification Program and join Stage 2 from April-July where we’ll focus on honing your systems. Applications close on April 1st!
If you enjoy the show and would like to support the show, there are 3 ways:
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Leave a review and ratings in Apple Podcasts
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Share the show on social media!
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Donate to support the hosting costs for the website and the podcast. You can make a donation on the sidebar of our site.
If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
