Building Credibility as a Home Stager with Desha Peacock
About Today’s Guest:
Desha Peacock
Are you prioritizing publicity, list building, and PR in your home staging business?
If you know there’s room for improvement, you’re going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style. Her book, Your Creative Work Space, has even been picked up by Target!
As a multi-passionate entrepreneur, Desha walks us through how she’s found her own “sweet spot” in business, the top mindset blocks her clients face, and why it’s so important to build your home staging business in a way that supports your values and lifestyle intentions. She’ll also take us behind the scenes into her book writing process. You’re not going to want to miss this one!
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This Week on The Home Staging Show Podcast
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As a multi-passionate entrepreneur with a love of home decor, Desha shares how she founded Sweet Spot Style (00:06:40)
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Desha’s pivot to coaching, and how it’s now her #1 revenue stream in her business (00:08:24)
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The 3 key things that have helped Desha gain visibility and how having a PR strategy has changed her business (00:09:11)
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The delicate balance between being a multi-passionate entrepreneur and honing in on your sweet spot (00:14:13)
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Desha and I share experiences we had with real estate agents that broke our trust (00:17:56)
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Desha highlights the most common blocks she sees entrepreneurial women face that prevents them from reaching their highest potential (00:21:07)
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The key things Desha attributes to her success (and why having fun is a part of it!) (00:24:37)
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Desha demystifies the book writing process and takes us behind the scenes into how it came together and how COVID increased demand for it (00:26:21)
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Two ways home stagers can expand their businesses and create new revenue streams (00:31:24)
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Why future-proofing your home staging business is critical (00:33:15)
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How sales has changed and why today’s consumers value a curated experience (00:35:57)
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Desha explains how she secured her publishing deal (00:39:14)
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Why having a sizable audience is so important to book publishers (00:42:38)
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Desha reveals her best advice for home stagers just starting out in their businesses (00:44:45)
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The importance of creating a business model that supports your values and lifestyle intentions (00:47:22)
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Desha shares more about the international retreats she hosts and how she finds the most spectacular places to host them (00:51:33)
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Desha’s final tip for home stagers looking to find their sweet spot in life and in work (00:56:31)
Connect with Desha
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Desha’s Website: https://sweetspotstyle.com
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Desha’s Facebook Page: https://www.facebook.com/SweetSpotStyleFanPage/
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Desha’s Instagram: https://www.instagram.com/deshapeacock/
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Desha’s Pinterest: https://www.pinterest.com/deshapeacock/
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Book a Free Clarity Call with Desha: https://book.sweetspotstyle.com/_consult
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Check out Desha’s Book, Your Creative Work Space
Resources Mentioned On Today’s Show
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Join our free Monthly Staging Challenge for a chance to win a $100 Staged4more gift card. Click on this link to find out this month’s theme and enter your home staging project!
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Join our new, free community!
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Read our blog for all of our best home staging tips and tricks
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Discover more episodes of The Home Staging Show
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Learn about our comprehensive Home Staging Professional Career Certification Program
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Watch the replay of our free Community Talk: Multiple Streams of Income for Home Stagers.
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Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers.
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Learn how to create a marketing presentation for your home staging business
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If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.
