Founder of Staged4more.
Think of today’s episode as a “Part 2” to our last conversation. Sonya MacDonald is currently working full time as the Staging Coordinator for Lori Pedersen Home, a boutique full service staging and design firm.
In Episode 164, Lori went behind the scenes of her luxury home staging business.
The difference between Lori’s point of view and Sonya’s point of view will give you an even more in-depth glimpse of how they operate their successful staging business.
We cover what it’s like to be a Staging Coordinator, growing a team you can trust, handling unexpected visitors on-site, and Sonya’s unique career trajectory from banking to home stager.
Sonya shares her journey of starting her home staging career in 2005 (00:03:40)
How Sonya’s career in banking helped her be more successful in staging (00:06:08)
The unglamorous sides of running your own business (00:08:54)
How Sonya grew a career assisting other home stagers (00:11:35)
Sonya explains how quickly she went from part-time to full-time work inside of Lori’s company (00:16:17)
Why luck and timing played a part in Sonya’s success (00:19:08)
Sonya reveals why she doesn’t need to “reinvent the wheel” on every project (00:21:36)
The importance of self-reflection and analyzing what we most like to do, vs. what we might want to outsource in our business (00:23:50)
Why we should consider assisting or apprenticing when we’re new to staging, vs. going out on our own right away (00:27:59)
The value in finding people we trust to support our home staging business as it scales (00:31:56)
Sonya shares what she does as a Staging Coordinator for Lori Pedersen Home (00:34:56)
Sonya’s #1 piece of advice for anyone who wants to start working for another stager (and why motivation is a factor) (00:37:41)
How Sonya works with apprentices on-site and sets expectations (00:42:42)
How Sonya and Cindy have handled unexpected visitors during jobs (00:46:14)
The precautions Sonya takes now (after nearly having a heart attack from an unexpected visitor!) (00:48:03)
Remembering your “why” and managing accountability when working for someone else (00:53:12)
Sonya’s website: https://loripedersen.ca
Sonya’s Facebook profile: https://www.facebook.com/LPHomeStaging/
Sonya’s Instagram profile: https://www.instagram.com/loripedersenhome/
Sonya’s LinkedIn profile: https://www.linkedin.com/company/loripedersenhome/
Learn more about our partner, 17hats: https://www.staged4more.com/17hats
Tune in to Episode 164 to hear the first part of this conversation, with Lori Pedersen: https://www.staged4more.com/blog/bts-luxury-home-staging-business-lori-pedersen
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