The occupied side of the staging business is an often overlooked opportunity in many markets.

With so many vacant stagers entering the market, the increasing difficulty and expense in procuring furniture and accessories, and the expense of warehousing, delivery and additional staff, many stagers find themselves looking for a business savvy solution to increase their bottom line.

Occupieds could be the answer.

Occupieds are more than a one-off consultation or bringing in furnishings to enhance what the sellers already has on site. They could be the doorway to providing many additional services, many lucrative additional services, that don’t require additional capital investment.

Do you specialize in vacants? This on-demand class could open the door to increasing your income without a large additional investment.

Are you new to the business and want to keep your initial investment lower until such time as you can “pay as you go” for inventory. This workshop can show you the way.

Not sure how to stand out from all the competition in your market?

Occupieds could be the answer. By understanding how to talk about the occupied side of your business and how to position yourself in an increasingly competitive field you’ll set yourself up for success!

In this on-demand class, Bobbie will guide you through the many opportunities occupied stagings provide.

You will learn about the various base services that naturally lead to add-on solutions sure to increase your bottom line without breaking the bank.

Better yet? Bobbie will go through a pricing model which can be customized for your particular market.

From comprehensive consultations, to staging enhancements, to Staged to Live and more, you’ll walk away with a list of new opportunities today that you can implement quickly tomorrow.


Bobbie McGrath, owner of Successful Staging in Raleigh, NC, is an award winning home stager, trainer, and coach. In business since 2004, she has staged and/or consulted on well over 8,000 homes working with hundreds of agents and thousands of homeowners. She is recognized for her exceptional ability to communicate clearly with clients carefully helping them navigate the frequently challenging situations they discover themselves facing during the selling process. This ability naturally led to her developing the award winning “Occupied Consultation Specialist®“ training program.



Bobbie embraces education as the efficient way to not only raise awareness of our industry, but also to elevate the valuable services we provide. She has served on the RESA National Board of Directors as well as the local home staging board, and has taught Continuing Education classes to NC real-estate agents for several years. Whether educating a large class of agents, home stagers or a single homeowner, Bobbie embraces the opportunity to share the many advantages staging can provide.

This online home staging class is roughly 95-minute long. It is an edited recording of a previous live workshop.

The course video is playable on any device, accessible from anywhere in the world as long as you have internet access.

Due to the nature of digital products, there is no refund once purchased. Please consider your purchase carefully.

Attending this on-demand class could represent the key to unlocking the mystery of sharing your staging prowess to a world that still doesn’t understand what marketing benefits staging provides.

Clear communication represents a strong tool to overcoming the many objections and misunderstandings we face every day.

Taking the time to generate your messaging ideas, pushback responses, and even introductions will allow you to set yourself apart whether you are in a limited or sizeable market.

Possessing just the exact thing to say at just the right time will have you and your team showcasing your home staging business.

Bobbie will share a successful formula that unlocks the mystery of how to instantly communicate within your key market about your business.

She will direct you through a clarity exercise encouraging you to carefully develop a better understanding of WHAT you will talk about by drilling down on what services you want to focus on and expand.

The next step is to create a word bank of specific terms and phrases unique to you and your business. Having these words and phrases available to you allows you to answer common questions in a way to not only bolster your confidence but to convey competency and authority to potential clients.

We will go through a list of the questions and push back that we hear every day.

Having a clearly thought out and well developed response at the ready can reduce the nervousness we often experience whether at a networking event or working with a high maintenance client.

Having gone through this on-demand class you’ll be well prepared to showcase the expertise you have developed with just the right thing to say.


Bobbie McGrath, owner of Successful Staging in Raleigh, NC, is an award winning home stager, trainer, and coach. In business since 2004, she has staged and/or consulted on well over 8,000 homes working with hundreds of agents and thousands of homeowners. She is recognized for her exceptional ability to communicate clearly with clients carefully helping them navigate the frequently challenging situations they discover themselves facing during the selling process. This ability naturally led to her developing the award winning “Occupied Consultation Specialist®“ training program.



Bobbie embraces education as the efficient way to not only raise awareness of our industry, but also to elevate the valuable services we provide. She has served on the RESA National Board of Directors as well as the local home staging board, and has taught Continuing Education classes to NC real-estate agents for several years. Whether educating a large class of agents, home stagers or a single homeowner, Bobbie embraces the opportunity to share the many advantages staging can provide.

This online home staging class is roughly 60-minute long. It is an edited recording of a previous live workshop.

The course video is playable on any device, accessible from anywhere in the world as long as you have internet access.

Due to the nature of digital products, there is no refund once purchased. Please consider your purchase carefully.