I am going to put a photo in the show notes, so you can see what I mean. But these custom gold niches turned out to be the trickiest to deal with because I didn't have artwork in that specific size, and I needed three of them. If the niches were smaller, I might have left them be to make themselves a statement, instead of a focal point. But because that wall was the first thing the buyers see. They were so sizable, especially since the builder had painted them gold, instead of keeping them the same as the wall colors. It was important we have artwork there to neutralize it.
Here is a quick tip for you about creating your own custom and affordable artwork. When you are out of the artwork, you have to be creative. I bought three canvas from my local art store that would fit perfect in the niches and then I went to Joann's and picked fabrics that would go with my design plan. Because the home have these details that were more intricate and had this middle eastern flair, I picked a fabric that would go with the home. And then I used my fabric stable gun and basically stretched them over the canvas. This is a super easy way to make affordable artwork. If I couldn't find the right size canvas that I wanted, I would make my own. You can probably find a lot of online tutorials on this, but what I do is I get 1x1s from Home Depot, which is pretty inexpensive. Cut them to the size I want and use screws to assemble them. After that is done, you can stretch any fabric over it.
So back to styling the space to appeal to different demographics, use colors and patterns to suggest the appeal, instead of doing a literal translation. In the 30-day home staging challenge course, I talk about the power of storytelling. I truly believe the power of visuals and how good visual will sell any products. So what are you saying to the potential viewers? The best storytellers tell, not spell it all out. The other advantage of using colors and patterns to appeal to a specific demographic is that you are not excluding anyone. It is still appealing to a broad range of buyers; it's just that you are leveraging the color preferences of a certain demographic to make the interiors more attractive to them.
I use this same approach with other demographics as well. If the agent wants us to appeal to the Chinese populations, I will incorporate red as an accent color, which is an auspicious color in the culture. This way, you are paying attention to the demographic, but you are not splashing red everywhere or doing a straight interpretation like putting Buddha heads everywhere.
Color schemes and patterns are great ways to style your interiors to target a specific demographic. So say you are targeting young professionals or Millennials who are technology driven and prefer the more pop-py types of colors. But, in general, I'd say do pattern sparingly. Just because chevrons are in right now, that doesn't mean you want to plaster that everywhere. It's also why when I incorporate red, it is always an accent color. Because it adds richness visually, but it is not overpowering as an accent. This is something you want to keep in mind when you are introducing patterns. If you are decorating to live, I'd say go for it. Because it is all about you at that point, and you can introduce as many patterns as you want into the space as long as you and your roommates or family can tolerate it. I also want to say that there is a fine line when it can cross over from being fun and chic over to junky and crazy looking. When you are styling your home, I'd still say to learn how to edit. This will help you to look more polished. I recently published two blog posts, one on finding your personal style, and the other one on building it. I'll link to that in the show notes. But basically the gist of these two posts are about defining your personal brand. When you see people who are very stylish and pull together, generally their homes are too. What they wear will translate to their homes and work as well. That's what I love about styling, it can translates from fashion to home decor and personality.
This is especially obvious with creative professionals. You may look at famous bloggers Instagram and blogs or video blogs and see that they have a very consistent style throughout. This is why, because they are very clear with their personal brand. So experiment and find out what that brand is for you, and then you can build your style accordingly.
So that's it for today's show! I hope you had enjoyed it. If you have any questions or comments, leave them in the show notes by going to staged4more.com/podcast.
Thank you so much for listening to the 30 Day Home Staging Challenge podcast. Visit staged4more.com/podcast to check out the show notes for each episode and find links to resources mentioned during the podcast. You can also sign up for our FREE 30 day home staging challenge and webinars by visiting our website.
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