I am very excited to say the Shell is coming to bay area to teach San Francisco bay area stagers a few tricks up her sleeves! Shell has had extensive experiences in the real estate and home staging industry. I believe this will be a great beneficial session for both new and seasoned stagers.

To sign up, please visit RESA online at www.realestatestagingassociation.com!
RESA, stands for Real Estate Staging Association, was formed in order to:

“support all professional real estate stagers in North America regardless of their designations, backgrounds or training. RESA is a portal to the staging industry and is a source of education and business tools focusing on the needs of stagers. Members have access to up to date information relative to the staging industry, marketing support services and access to continuing education providers.

Why have trade associations?

Most established professions or trades have a professional association. Associations are formed in order to represent those in the target industry and to bring legitimacy to the profession. People working in their specific trades choose to belong to the trade associations for many reasons. Some offer discounts, group benefits, political agendas, regulations, etc.

When new industries are created they are either unregulated or government regulated. Unregulated industries often experience a lack of consistency and standards, a lack of ethics, and renegade practices. Government regulated industries typically arise from the need to protect the public or when un-regulated industries become so unmanageable the government needs to step in to correct it.” (From RESA Website)

It will be a great event and I hope you will be able to make it!

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Our lovely and talented new Graphics Coordinator Jenny had designed some really cool designs for our new business cards. And we need your vote!

Please either comment or vote on the polldaddy poll here.

Here are the choices:

1

2

3

4 None of these

Post your thoughts, additional comments below at the nifty white box.

Thanks for voting! The voting will close on 5/20/2008.
Cheers,

Cindy

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It’s only been 7 days since my Certified Staging Professionals (CSP) training, and frankly my brain still hurts from so much information. All and all it was an excellent training and continue education. Christine Rae, the creator of CSP staging training really packed in a lot of materials and I literally felt like I went on a Jedi Training in a galaxy far far away (Walnut Creek can do that to ya).

I also got my tests in the mail last Friday. That’s right, I had a midterm and a final and overall I scored a B. (Gosh darn it I really wanted an A!) But she wrote “very good ” on the test so I feel slightly better

What I love about the training is that there were a lot of information on both design & business sides of the staging business and all the classmates are in the business at least 2 years, so we can fast forward all that newbie stuff and learned from each other’s experiences and dealing more advanced issues in our businesses. It was a really solid continue education.

I was the youngest of the bunch (in actual age and business age).

(photo by grebo guru)
Before the training I was feeling a bit frustrated with my business. I felt that it had plateaued. It was great to be in the presence of other more experienced stagers to know that it is perfectly normal to feel so and that breakthrough is possible.

The course challenged my old way of thinking & approaching staging process and the way I go about doing business. I also love the CSP structure where you can advanced into different levels of specializations through continue education and additional designations within CSP. The additional designations are structured like Realtor’s CRS designation where not only you have to complete the classroom work, you also have to provide additional field work to gain the designation. (So I can eventually get to yoda level.)
Overall it was a great 3-day with intense conversations about staging and how we can make our businesses better. It was also great getting to know Terrylynn Fisher & Kym Hough whom I have been admiring since I was a baby ASP stager and later only known through blogging on Active Rain.

I throughly enjoyed the company of people. It’s always great to be in the presence of people who love what you do and understand your frustrations. I still feel that my business is at a plateau but I feel I am more prepared to face the challenges ahead.

Christine Rae said something that was very poignant, which is that most people get into the real estate business when the time is good, and get out when it gets bad. People are not ready nor equipped to deal with down times, and that’s very true in my case.

I am caught a little bit off guard with the slower times, but that’s part of the business cycle and learning Even though the business has slowed down a little, but staged4more is still doing well and I still am very busy with things to do to grow the business. We just finished projects with HGTV, our last few staged listings had sold overasking or at full asking less than 25 days, and we came in from very strong #s in 2007 (2/3 of our staged and sold listings sold overasking with addition 3.34% increase in asking price). Staged4more is also set to expand into a much bigger warehouse (3,600 square feet!!) in early June, as well as expanding business lifelines (keep your eyes peeled for those!). I am also in the process of systematically restructuring the organization as well as hiring more support and team members so we can service clients in a short time notice. Lately I have been turning old clients away because I keep getting booked. I do feel bad about that So there are still lots to do!

My 3 BIG goals for rest of 2008 is:

1. Establish a warehouse system that is equipped with an *efficient* inventory system. Since we are transitioning into a professional warehouse space, we are going to have professional racking and we will need to start barcoding (or something) everything to increase efficiency, as well as figuring out what’s the most efficient ways to transport and store all of our hard and soft inventories.
2. 3 Additional lifelines/services of the business: It’s very exciting. I have been soft launching the virtual tour that we are now offering with every job and it’s working out very well so far. You can see examples of 88 King SF here. I am planning to implement that permanently once I find a permanent virtual tour guy for my San Mateo area staging jobs. I am also in the process of launching 2 more companies that are real estate related. So keep your eyes peeled for that!
3. Set up a Operations Manual to ensure consistency in both inside and outside operations.

Keep you posted!

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Welcome to the May 12, 2008 edition of carnival of real estate home staging.

Michael Law presents Six Simple Steps to a Great Home Staging posted at Michael Emilio.

Andrew Caxton presents The Thing About the Doors posted at Home Decorating Reviews Blog.

Andrew Caxton presents Coffee Tables Buying Tips posted at Home Decorating Reviews Blog.

Joe Manausa presents Open Houses - Did You Know? posted at Tallahassee Real Estate Blog, saying, “One technique that real estate professionals use to meet more buyers is to hold an “Open House” on a home for sale. Statistically, there is less than a 1% chance of selling that home due to the Open house, so you might wonder why do it at all.”

Cindy Lin Answers: What Staging Course Should I Take?
That concludes this edition. Submit your blog article to the next edition of carnival of real estate home staging using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Technorati tags: carnival of real estate home staging, blog carnival.

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(All the photos in this post are taken by me in China in 2004. You can see rest of my travel photos here on flickr.)

I have been getting these questions/see these comments a lot:

“Can you do this in an Asian style?”

“Can you stage this so it will appeal to Asian people?”

“How about Feng Shui? Do you do that too?”

Well, I am clearly Asian, and now I am an Asian American after being “naturalized” (I never know what “naturalized” mean, was I unnatural and awkward? I still am.). I was born and raised in Taiwan, came here in my teenage years (awkward age already, not to mention my fresh-out-of-boat look didn’t help my social status) and been here every since. I am in my late 20s, you can do the math

Working in real estate industry in California is interesting, because we are all trying to be politically correct and not to segregate according to people’s skin colors. But that’s not true. There are so much playing into the buying behaviors of certain ethnic groups, and I have noticed that lately Asian has become the new Latinos. All I hear is that “Can you stage this property in an Asian style so it will appeal to Asian populations?”

First of all, just what the heck is “Asian style?” Living in Asia and an Asian household for all my life, I can tell you that most Asian people (in both Asia and here) don’t live the stereotypical style of “Asian” as we have seen in furnishing catalogs. We (Read more …)

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Got an email Sunday night from my agent client Raj, the 88 King Street condo is now in contract and ready to be destaged! It’s always wonderful to receive news like this, especially when mainstream media is complaining the market is down. Sellers are thrilled and my agent client is too. Happiness all around!

STAGING DOES WORK!

Here are some before & after photos (or watch this nifty flickr slideshow)

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I recently toured 2 homes that are on the market and both had very strong odors. The first one was a blend of pet pees & overwhelming perfume and the second had overwhelming cheap carpet shampoo.

Here is my question to you: A lot of times people suggest baking scents to have and open houses. I also used to place diffusers in the homes (but now I don’t do them because I am afraid of triggering allergies. I was told by someone that even fabreeze can trigger allergy). People also seem to respond well to citrus type of smells.

How about you? From your experiences, what scents are best at open houses to suggest a clean, well-maintained, calming, pleasant home?

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