Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Why Home Staging Could Give You the Edge when Renting or Selling Your Home

Why Home Staging Could Give You the Edge when Renting or Selling Your Home

This is a sponsored post, written by an UK blogger. But you will be able to find comparable vendors in US. See notes below.

Renting out or selling a home can be a very stressful experience, no matter which way you look at it.  And, with the economic recession still taking hold, many homeowners are finding it very difficult to seal the deal.  With rising rent prices, falling house prices, high unemployment rates, and banks less likely to offer credit, those looking to sell their home or rent a property are facing more competition than ever before.  Luckily, there is something that homeowners can do to increase their chances of a sale – home staging.  This article takes a look at what home staging is, and how it could help to give your property the edge.

What is Home Staging?

Home staging is the process of packaging, preparing and presenting a home so that it appeals to an audience.  In this way, it is able to appeal to a wide audience, and receive a higher sale or rental price.  Usually, the process involves removing all personal items from a home and rearranging furniture to make the most of a room.  Clutter can make a home look smaller than it is, and personal items can prevent people from imagining themselves in a home.  Buying items in a neutral colour can also help.  This could be anything from new bath towels from*, to a new pair of curtains in a white or cream colour.  Basically, you just want to create an inviting home that a potential buyer or renter will love.

*This is an UK company, but you can find similar products in Bed Bath and Beyond, Target, Wal-Mart and many others in US.

Why is Staging So Important?

Competition is greater than ever in the current economic climate, and many landlords are struggling to find renters, and homeowners are struggling to make sales. By staging a home, you are actively improving the chances of it selling.  Home staging works for four main reasons:

  1. Buyers need to imagine their items in your home – they don’t want to feel like they are moving into your lifestyle.
  2. Buyers expect a lot for their money, and if a house looks like it may need a lot of work, it may encourage them to offer a lower price, or look elsewhere.
  3. Most buyers are busy – they don’t want to have to spend a lot of time on decorating or renovations.  If the home they are considering is already in a good state, they won’t be put off by its condition.
  4. Buyers are unimaginative – you need to show them what each room in the home can be used for rather than just letting them imagine it for themselves.

If you have been living in your property for a long time, it may be worth hiring a professional home stager to help you stage your home. They will look at your home through fresh eyes, and may be able to notice things that you have become accustomed to over the years.  They also have the experience and resources to be able to get the job done quickly. And, when you consider how beneficial home staging is, they are more than worth their money.


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