I’ve wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there’s a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today’s episode!
Kelly and I talk about how being a home stager prepared her for being a real estate agent and debunk some common misconceptions about real estate and home staging. We then dive into all the ways that staging can affect a buyer’s choice to purchase a home, what sellers need to know about prepping a house for the market, and mistakes that home sellers often make. And we talk about what today’s buyers are looking for and how staging can make a huge difference in the home-buying process.