Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Creating a Profitable & Sustainable Home Staging Business with Profit First Coach Michele Williams | The Home Staging Show Podcast Season 9 Episode 10

Creating a Profitable & Sustainable Home Staging Business with Profit First Coach Michele Williams | The Home Staging Show Podcast Season 9 Episode 10

Creating a Profitable & Sustainable Home Staging Business with Profit First Coach Michele Williams

About Today’s Show & About Michele

For the final episode of season 9, we’re talking about the business side of home staging and why it’s so important to focus not just on your revenue, but on your profit margins. I speak to a lot of new stagers with questions about how much profit they should be making, whether they should buy or rent furniture, and other important business considerations. To talk all about profit and building a sustainable, healthy business, we’re joined by the brilliant Michele Williams!

Michele Williams is sought after for her ability to easily explain complex business principles and processes in a simple, straightforward way. With a varied background in working in small, medium and large businesses, Michele has a great grasp on the scalability factors that are essential to growing a business.

As a certified Profit First professional, Michele strives to help creative business owners focus on the financial health and profitability of their companies. Pricing, profits, process and procedures are important – but can be difficult for the creative entrepreneur to implement. Michele has proven strategies and mindsets to overcome these obstacles, and she can give every business owner a healthy dose of confidence along the way.

Michele offers up so much great advice in this episode. She shares her background in business and explains how the Profit First model works and why she thinks it’s such an effective way to manage the cash flow of your business. She also talks about several common of cash flow problems, net versus gross profit, and why many business owners choose to keep their companies small and nimble rather than scale them up. We also discuss whether new stagers should buy their own inventory and why you should classify your inventory as an asset. And we get into some super useful stuff about mindset, things that hold us back in business, and how you can increase your net profit.


Just a quick reminder that back by popular demand, I am going to do an encore free online training on how to step up your home staging game! I took the most commonly asked questions about home staging and interior styling and broke them down into 4 strategies. I am going to be sharing these 4 strategies on the free online training, which is going to be on July 30th, so you can improve your home staging skills and win more clients. We are going to talk about:

  1. The number 1 mindset block that sets you back and knocks down your confidence as a home stager

  2. How to develop that trained eye to keep your staging looking sharp, on point and on trend

  3. How to refine you staging work so you can do the next level fun thing, like using bold colors or going after the luxury market

  4. How to figure out furniture, art, accessories placement in the room every time

When you sign up, I will also send you a FREE TIP SHEET on my top 10 favorite home staging accessories and some sourcing tips. I will also be giving away something huge on the free training. So be sure to check that out.

You can also go to CashInTheCushions.com to sign up right now.  About 300 people have gone through the training!

On today’s show, we discussed:

  • Why you should focus on profit margins over total revenue.

  • How the Profit First model works to simplify and set aside your cash flow for clear purposes.

  • Why cash flow is so important and some common misconceptions about it.

  • Common causes for cash flow problems.

  • What new stagers should keep in mind when building their inventory.

  • How our pricing can be an expression of our mindset about money and business.

  • How to determine how much profit you need and how to determine a profit margin for a job.

  • How business owners can increase their net profit.



If you want to help & support the show, there are 3 ways:

  1. Leave a review and ratings in Apple Podcasts

  2. Share the show on social media!

  3. Donate to support the hosting costs for the website and the podcast. You can make a donation through the show notes or on the sidebar of our site.


LISTEN TO TODAY'S SHOW

If you want to support the show and keep it going, you can do so by leaving a review and rating on Apple Podcasts, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.


If you enjoy the show, please leave a review & rating on Apple Podcasts! <3

LISTEN, REVIEW & SUBSCRIBE ON APPLE PODCASTS, SPOTIFY & STITCHER

GOT QS OR COMMENTS? LEAVE A COMMENT BELOW 👇

(Infographic) Pros and Cons of Popular Wood Materials for Kitchen Cabinet Refacing

(Infographic) Pros and Cons of Popular Wood Materials for Kitchen Cabinet Refacing

Real Estate Photography with Photographer Kristina Kandel | The Home Staging Show Podcast Season 9 Episode 9

Real Estate Photography with Photographer Kristina Kandel | The Home Staging Show Podcast Season 9 Episode 9