Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Pricing Listings in Competitive Real Estate Market with San Francisco Realtor Emily Beaven | The Home Staging Show S6.7

Pricing Listings in Competitive Real Estate Market with San Francisco Realtor Emily Beaven | The Home Staging Show S6.7

Pricing Listings in Competitive Real Estate Market with San Francisco Realtor Emily Beaven The Home Staging Show Podcast.jpg

Hey guys, welcome back to season 6 episode 7. On today’s show, I have real estate agent Emily Bevean. Emily is an agent here in San Francisco, which is a very interesting market on its own. Our market is very seller driven because there is not enough housing to meet the demand. So even in a down market, we are still up. The other thing that is interesting is that despite the market being a seller’s market, more than 80% of houses here are staged. Because how competitive it is here, the pricing strategies and approach are different than most markets in the rest of the country. On today’s show we talked a lot about marketing, pricing strategies, timing, communication and what happens in a competitive market. 


Just a few quick updates

We are in the process of selling everything in the warehouse. If you are in the bay area and would like to buy some furniture and home goods, go to staged4more.com/sale.

Our signature course, the 6-Figure Floor Plan is designed to be a business in a box, where I help you take out the kinks and guesswork out of building a profitable home staging business. We have one module a week for 6 weeks, you will also have opportunities to ask questions and get support in our weekly office hours and private community. You can also upgrade the program by adding on a coaching package where you will have additional support for your business after our course finishes.

In this jam-packed online course, we'll go over systems, contracts, pricing, proposals, inventory, marketing, technology and everything you'll need to start getting clients. I’m going to show you the behind the scenes of how I had built my home staging business from the ground up, including worksheets, systems, scripts and workflow that I’ve developed to build a booked solid home staging business. You will be able to see my pricing proposal, contracts and basically every template I’ve created and used in my 6-figure home staging business.

The course goes live on August 8 and the seats are limited, especially the coaching package. You can find out more information about course by going to staged4more.com/6-figure-floor-plan


Today's Sponsors

Our show is brought to you by our in-house product, EcoJoe, the eco-friendly St Joseph statue home selling kit. In real estate, there’s a tradition to bury St Joseph statues for good luck. But because the existing products on the market were made with plastic, we made an eco-friendly named EcoJoe. He’s all natural, won’t harm the earth. We are currently having a 50% off sale. For more information, visit www.ecojoekits.com

This podcast is also brought to you by our Cash in the Cushions business courses for home stagers. If you are thinking about getting into the home staging business and not sure where to start, our Launcher program is designed for those who are thinking about venturing into the home staging industry. This 90-page workbook clarifies frequently asked questions about starting a home staging business, helps you navigate the waters of the marketplace so you can avoid the common slip-ups.

I developed the 6 Figure Floor Plan course to be a complete course to build a profitable home staging business. I was tired of seeing new home stagers left high and dry by these other courses that are really expensive and still not prepare the students for real life staging business problems. 

Because of this podcast and the blog I write about on the business of home staging, I get asked the same basic questions over and over again that should already be covered by these expensive courses. SO! In this jam-packed online course for home stagers, we'll go over systems, contracts, pricing, proposals, inventory, marketing, technology and everything you'll need to start getting clients. I’m going to show you the behind the scenes of how I had built my home staging business from the ground up, including worksheets, systems, scripts and workflow that I’ve developed to build a booked solid home staging business. You will be able to see my pricing proposal, contracts and every template I’ve created and used in my 6-figure home staging business.

We are launching this course August 8, you can find out more information by going to our website staged4more.com/6-figure-floor-plan


On today’s show, we discussed:

  • How Emily convinced her parents to buy a house when she was 16
  • How Emily transitioned from the food and wine industry into real estate
  • The importance of understanding marketing in real estate
  • The real estate market in San Francisco
  • Working with out-of-town buyers
  • As of June 2017, $1.5M is the medium home price in the city of San Francisco
  • What drives most real estate market
  • The summer real estate market
  • How supply and demand affects the market
  • The unique pricing strategy in San Francisco
  • Buyers and sellers trying to time the market
  • What Emily does for her clients as their real estate agent
  • Common misconceptions home sellers have
  • Having emotional attachment to the home
  • How your precious collection or collectible can derail the sale
  • Timing the process for the sale
  • Setting an offer date
  • The danger of buyers getting used to very high property prices
  • How buyers and sellers are using technology for their sales nowadays
  • How tech companies have changed the way we work
  • Sellers using Zillow
  • How to really know how much your home is worth
  • Budget for updating the home for the sale
  • Why you shouldn’t paint your own house (for selling)
  • Should you remodel before you sell?
  • Hardwood floor vs. carpet
  • The biggest mistake sellers can make when they sell the house
  • What happens when your property sits on the market for more than 30 days in the Bay Area
  • Dealing with selling with tenants in the home
  • How Emily incorporates home staging in her business model
  • Communicate with sellers in dollars and cents
  • How to appeal to the buyers
  • Do today’s buyers want a turnkey home?
  • Different generations of buyers behaving differently
  • The mystical 3-bedroom
  • Biggest lessons Emily has learned as a real estate agent
  • Emotional attachement to money
  • Helping clients through difficult times
  • Does Emily always use the same stager?
  • What makes a really good stager
  • How communication can make or break a home stager
  • Trends in the market place right now
  • Emily’s #1 tip for homeowners putting their homes on the market
  • The challenges for sellers to live in a staged home

Emily's Official Bio

Emily Beaven (CalBRE #01972840) 'sold' her first home at 16 after convincing her parents they needed to upgrade to a nearby neighborhood in her hometown in Northeast Ohio. Today, she brings her passion for helping others to Compass Real Estate.

A self-professed 'people pleaser', Emily goes above and beyond to make sure her clients are happy. Her direct and honest demeanor helps put clients at ease in knowing that she always has their best interest at heart. Prior to real estate, Emily enjoyed a successful career in lifestyle and food & wine marketing communications, which allows her to bring a fresh perspective on marketing, branding, and digital media to help sellers best position their real estate assets in today's dynamic market. She excels in and enjoys helping buyers navigate the sometimes complex and emotional process of purchasing a home or investment property. Her devotion to service and professional integrity has enabled her to build a strong referral business and trusted, long-lasting relationships with her clients, colleagues, professional network, and community.

Emily is a graduate of Kent State University and the Culinary Institute of America. As a former professional cook, Emily keeps her pulse on SF's vibrant culinary scene, and loves sharing food & wine recommendations with her clients. She is an active member of The San Francisco Junior League, Golden Gate Mother's Group, and The Commonwealth Club. Emily lives in Nob Hill with her husband and their son.



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