Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Maximizing Your Home Value with Nicole Hamilton | The Home Staging Show S7.2

Maximizing Your Home Value with Nicole Hamilton | The Home Staging Show S7.2

Nicole Hamilton | Homeownering.com

Welcome Back to Season 7 Episode 2!

I am really excited to start this new season of the year with something new. If you had missed our newsletter or blog announcement, I'm trying a new format in the new year where I'm live broadcasting the interviews with our guest experts online. You can now watch the podcast interviews online while we are recording. We've recorded four episodes so far and there is one coming up with Amy Powers this Friday. On this episode, I will be interviewing Amy about target demographic and psychographics, as well as educating agents on the value of home staging. Check out the guest line up here and sign up for the live webcasts.

New information will be updated as I am in the process of booking more guests for the show. I'll be updating that blog post as I finalize interview schedules. I'll also announce it on the podcasts and emails as well. If you want to sign up for our newsletter, you can do so by going to our website and access the show notes.

On today's episode, I have the fortune to interview Nicole Hamilton, the founder of homeownering.com, a company dedicated to helping homeowners have great financial outcomes. On today's show, we talked quite a lot about ways homeowners can maximize the profits and value of their homes. Nicole also brings a unique perspective since she is a serial home buyer and seller. She is also the author of Avoid the Money Pit, Turn Your Home into a Financial Powerhouse, which I had the opportunity to read before the interview. The book is easy to read and digest and I highly recommend it.


Today's Sponsor

The Staging Assistant, it's more than an inventory system.  Manage your leads, your proposals, your clients and your staged houses on your desktop, tablet or phone.  With the staging assistant, you will know what you own, where it is and when it's returning quickly and easily.  Create your designs and packing lists from the comfort of your home so you can hit the ground running when you go into your warehouse.  Created by stagers, specifically for stagers it’s the only tool you will need to manage your growing staging business. For more information, visit stagingassistant.com

staging assistant banner ad.JPG

About Nicole

Nicole is the founder of Homeownering, a company dedicated to helping homeowners have great financial outcomes. Nicole launched Homeownering to give home owners and home buyers more sophisticated insight into the potential real estate outcomes of what is often their biggest asset, their home. Homeownering gives home buyers and homeowners tools to get independent insight into home equity, home improvement, and home financing, and launched a comprehensive guide to homeownership in 2017.


Some of the Qs I asked Nicole on Today's Show:

  • I love your business concept! What made you decided to start your business Homeownering.com?

  • I read in your book that you are a serial home buyer and home seller. What are some of the biggest lessons you’ve learned through the processes?

  • When you are buying a home, what are you looking for?

  • As a serial home buyer, what do you think about home staging?

  • What is the process of selling a home?

  • As a seller, how much homework do you do before selling a home?

  • How about as a buyer? What is the process for you when it comes to buying a home?

  • When you are buying a home, what are some of the red flags that will turn you away from the house?

  • One of the things I really like about your book is that you had pointed out some of the things that are not generally known to the homeowners, but by being aware of them, you can gain the necessary control over the decision-making process and feel empowered to achieve the best financial outcomes. That’s how I frame home staging as well. While the sellers may not get as much money as they want out of the sale, or there are a lot of factors that can impact the sale result, but by doing all the necessary preparation and staging the house, will help to decrease those risks. Can you talk about what are some of the surprising facts that are not generally known to homeowners?

  • How can a homeowner lay the groundwork to get the best financial outcomes?

  • I really love that in the book you talk about both the emotional ties to the home from both buyers’ and sellers’ points of view, as well as leveraging the home as a financial tool. So what’s the balance here? Obviously, we want to enjoy our home and make it ours, so that can be customizations, remodeling for our personal taste, which may be great for ROI for emotional reasons and enjoyment, but these types of customizations usually give very little return on investment back money wise. So how can a homeowner find that balance when it comes to financial decision that will impact the resale value?

  • How does real estate investor differ from residential homeowners when it comes to buying houses?

  • What can homeowners learn from the investors?

  • In your interviews with home buyers, what are some of your findings? Does buyers really buy based on emotions instead of financial analysis?

  • And what does research say about home as an investment?

  • What are some of the factors that make your home a bad investment?

  • What are some of the factors that make your home a great investment?

  • Before we go to the last question for the show today, can you tell us where can our audience find you and how they can find your book?

  • A last: What is the one top tip you will give to homeowners in regards to maximizing the value of their home?


Watch the Interview Here



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  1. Leave a review and ratings in iTunes
  2. Share the show on social media!
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LISTEN TO TODAY'S SHOW

If you want to support the show and keep it going, you can do so by leaving a review and rating on iTunes, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.


If you enjoy the show, please leave a review & rating on iTunes! <3

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Create Winning Marketing Strategies with Fred Berns | The Home Staging Show S7.1

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