Masterclass on Choosing Colors for Staging & Selling with Color Expert JoAnne Lenart-Weary | The Home Staging Show Podcast Season 10 Episode 3
About Today’s Show & About JoAnne
Color is one of the most essential aspects of home staging and interior design. The right color choices can either tie a room all together and help us sell a home quickly, or make things feel totally off when people come to see a house. There are tons of tools and recommendations out there about how to pick colors when staging, but lucky for us we have a total rockstar with us on the podcast today to talk about all things color.
JoAnne Lenart-Weary is a Professional Interior Decorator and 40 year industry veteran who was staging and redesigning before the terms were even coined. This experience led to the founding of what is now called The Decorating and Staging Academy in 1999. Along with Carol Bass and Sandra Racz, they built The DSA into one of the most well-rounded training group in the country. JoAnne is also the creator of many industry tools such as the Confident Consultation, Decorating in the Zone, the Confident Color System, the DIY series and How to Decorate and Stage. She believes in arming you with information you can implement with a client immediately.
JoAnne delivers a total masterclass on choosing colors, color saturation, picking the right lighting, and so much more. We talk about why color is such a powerful presence in our lives and thus such an important tool for home stagers and designers to wield well. JoAnne and I also get into detail about which paints she prefers and how she picks them, her thoughts on different paint finishes, and why you shouldn’t be scared to bring color into your staging. We also answer some listener questions, so make sure you don’t miss this one!
‼️ I am teaching a free training on marketing your home staging business on Tuesday, October 15th. ‼️
You can sign up here. There will be a replay, but only if you sign up.
You can also ask me marketing questions via the form on the free training confirmation page when you sign up for this free marketing training.
From October 7-11, I will answer your home staging business marketing questions on Instagram LIVE! (If you don’t follow me yet, follow me on Instagram so you are not missing out on the live streams!)
This Week on The Home Staging Show Podcast:
How JoAnne got her start in the industry over 40 years ago and some of the changes she’s seen during her career
Common mistakes she sees when homeowners and design professionals choose colors
How the temperature of lighting and paint finishes can affect the way we perceive colors
What JoAnne looks for when she goes to do a color consult
Why it’s so important to have a great sense of what your client loves (their DNA - Darn Near Always) before showing them colors
Why you should do the final color confirmation at the time of day a client will actually be using the room
What to keep in mind when picking exterior colors for a home
This episode is brought to you by Socialite Vault
While you help home sellers increase the perceived value of their listings, who is helping you increase the value of your home staging company? Socialite Vault is a marketing agency for home stagers. With clients across the globe, Kate the Socialite (founder) offers marketing consultation and a vast array of marketing tools exclusively to professionals in the home industry. From social media content and email marketing to client welcome packets and branded magazines, you'll find everything your home staging business needs to create a credible and memorable online presence. No contracts or commitments required. Go to SocialiteVault.com to get started.
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