How to Use Pinterest to Market Your Home Staging Business with Pinterest Expert Kate Ahl of Simple Pin Media | The Home Staging Show S8 Ep5
Hey guys, welcome back to another episode of the Home Staging Show.
Just a few updates on what’s happening in the Staged4more land. So, you may have noticed that this season, the publishing schedule for the episodes are a bit irregular. It mostly has to do with the post-production of the episodes. Editing took a bit longer than I originally anticipated. We also had a few guests who had to reschedule last minute so we had to wait for the reschedule to record new episodes. I am also in the process of hiring a podcast editor for the sound. I know that was one of the big criticism from last season where basically there were no edits at all because I was in graduate school full time. So I am working on improving the podcasts, so please bare with me for a little bit while we try to sort everything out.
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ALSO, tomorrow, February 28th, is Staged4more’s 13th anniversary!!! 🎉🎉🎉
To celebrate, I will be doing a huge giveaway
that is valued at $1650! Check out our blog tomorrow for all the details! ❤️
I am giving away the Launcher course, the 6-Figure Floor Plan self-study course, the paperback version of the marketing in the home staging industry book, my five essentials in my home staging tool bag, which includes a hand-held steamer and a power drill, plus a bunch of other goodies. So make sure you go to the blog and check out the details.
Today, I have Kate from Simple Pin Media with us to talk about leveraging Pinterest for our businesses. I know our first five episodes of this season really focused on building a home staging business. For the next few episodes, we are going to shift the focus for a bit and focusing on the upcoming sales season. As you are probably starting to experience, the market is getting busier.
Kate Ahl is the founder and owner of Simple Pin Media, a Pinterest management company helping businesses increase their reach on Pinterest. She also hosts the weekly Simple Pin podcast teaching you how to DIY your Pinterest marketing. I really enjoyed interviewing Kate, who is also a fellow podcaster. She has a really great way of breaking down Pinterest marketing, with lots of actionable steps. I think Pinterest is a marketing tool that has been under-utilized. A lot of people are mostly focusing on Instagram and Facebook. But I think stagers and real estate agents especially, can actually benefit from marketing on Pinterest.
By the way, have you connected with us on Pinterest?
On today’s show, here are some of the stuff we discussed:
Hey Kate, thank you so much for coming on the show. Before we get started, can you tell us a little bit about your background and what type of work do you do?
What is Pinterest and how does it work?
Why is Pinterest so important in today’s marketplace?
What are some of the trends you are seeing today?
I think one of the main issues for small business owners is that working on social media feels like running an additional business, it takes a lot of time to build up the presence and people are not sure if it is the right strategy for them. And a lot of us are a one-woman or one-man shop. So how can we use this platform to market our businesses and drive more sales?
For home professionals like us stagers, how can we use Pinterest to our advantage to market ourselves? Or can Pinterest only work for online businesses?
What are some of the best practices that you recommend for home stagers?
What are some of the common mistakes you see people make on Pinterest?
What are some of the most important statistics to look at when you are looking at Pinterest analytics? For example, I see our Staged4more Pinterest account says that we have 391.9k monthly viewers and 28.3k monthly engaged. But we only have about 600 followers. So are these monthly viewers vanity metrics? What stats should we be tracking?
How do we know what we are doing is getting ROI?
How can we leverage Pinterest to drive more traffic to our website?
Can Pinterest be automated? How do you automate on Pinterest?
What do you do when you see your traffic on Pinterest drops?
What is the number one tip you will give to home stagers when it comes to using Pinterest for marketing their business?
About Kate Ahl, Simple Pin Media
Kate Ahl is the founder and owner of Simple Pin Media, a Pinterest management company helping businesses increase their reach on Pinterest. She also hosts the weekly Simple Pin podcast teaching you how to DIY your Pinterest marketing.
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