How Staging Affects Buyer Psychology & How to Stage a Home to Sell with Realtor & Home Stager Kelly Williams | The Home Staging Show Podcast Season 9 Episode 4
About Today’s Show & About Kelly
I’ve wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there’s a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today’s episode!
Kelly Williams has owned and operated her staging company, Creative Touch Interiors, since 2003 and has been a real estate agent for the past 6 years. As a stager, she frequently mentored new home stagers as they found their feet in the industry, even winning the CSP’s Mentor of the Year Award in 2006. Kelly also authored Home Staging Secrets, was featured on an episode of HGTV’s Buy Me, and writes for the Staging Standard Magazine. Once her kids left home, she jumped into real estate and has been helping buyers and sellers ever since.
Now that she’s an experienced real estate agent in addition to her staging expertise, Kelly possesses a unique perspective that makes her the perfect person to ask about how staging really affects the buying and selling of homes.
Kelly and I talk about how being a home stager prepared her for being a real estate agent and debunk some common misconceptions about real estate and home staging. We then dive into all the ways that staging can affect a buyer’s choice to purchase a home, what sellers need to know about prepping a house for the market, and mistakes that home sellers often make. And we talk about what today’s buyers are looking for and how staging can make a huge difference in the home-buying process.
On today’s show, here are some of the stuff we discussed:
How Kelly got into real estate after building a successful career as a home stager.
How her home staging experience prepared her to be a real estate agent and helps her offer clients a design perspective.
The truth about some misconceptions about staging and real estate.
What today’s buyers are looking for in a house and important deal-breakers.
Why buyers may want to negotiate down an asking price and some easy fixers sellers can make to reduce these price cuts.
How staging affects buyers’ reactions to a home.
Common mistakes that sellers make when putting their home on the market.
Kelly’s number one tip for sellers.
If you want to help & support the show, there are 3 ways:
Leave a review and ratings in iTunes
Share the show on social media!
Donate to support the hosting costs for the website and the podcast. You can make a donation through the show notes or on the sidebar of our site.
LISTEN TO TODAY'S SHOW
If you want to support the show and keep it going, you can do so by leaving a review and rating on iTunes, that will help other people to find our show. If you find the podcast helpful to your home sale and would like to donate a few bucks to help with the hosting of the show, there’s now a donation button on the blog sidebar to your right, you can donate $5 or more to help with costs associated with the show.