Secrets to Creating a Simple Website for Your Home Staging Business
There were so many good nuggets shared during the free training with NYC web designer Cami Farey. When it comes to designing the website for your home staging business, Cami taught us to reverse engineer our goals to design the website we want.
During this jam-packed free training, here are my 3 key takeaways:
1. Keep It Simple
I love how Cami breaks down technology and the process of planning a website in simple, achievable steps, so you don’t get stuck on trying to plot out everything or put yourself at risk for overthinking things.
When I saw Cami’s slide on how simple the site map was, I was so blown away! 🤯 WOW, what a simple way to plot out and visualize the organization of your website! (Click on the photo to enlarge it.)
I am SO stealing this trick for the Staged4more site (MWAH-HA-HA!). 🤓
2. Always Come Back to the Why
This is one of the internal compasses that I have when it comes to running my business.
I always think about why I decided to pursue this and if this is aligning with my purpose. It makes perfect sense that you can translate this into website design, since your website is an extension of how you present your brand and your home staging business.
By understanding how your potential customers will find you and having the clarity of how you want to do business, you can create the experience you want your potential customers to have when they start exploring the possibility of hiring you.
Here, Cami breaks down the process in four simple steps.
3. It’s All About the Real Estate
🙌💯❤️ I just love this.
Just like we advise our clients on the importance of curb appeal in selling a home, it is the same for us home stagers to present our website, which serves as our online home and presentation of our portfolio.
Just look at this side-by-side comparison Cami showed us. It is SO clear, right?
Cami took one of the common website design mistakes, where the site has no clear objective nor call to action, and provided an easy solution. The fix clearly tells the visitors what this business is about. What a great solution to this common mistake!