Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Secrets to Creating a Simple Website for Your Home Staging Business

Secrets to Creating a Simple Website for Your Home Staging Business

Secrets to Creating a Simple Website for Your Home Staging Business. Free training for home stagers by Staged4more School of Home Staging x NYC web designer Cami Farey

There were so many good nuggets shared during the free training with NYC web designer Cami Farey. When it comes to designing the website for your home staging business, Cami taught us to reverse engineer our goals to design the website we want.

The lovely Cami Farey! I am now convinced that British accent makes everything sounds more interesting.

The lovely Cami Farey! I am now convinced that British accent makes everything sounds more interesting.

During this jam-packed free training, here are my 3 key takeaways:

1. Keep It Simple

I love how Cami breaks down technology and the process of planning a website in simple, achievable steps, so you don’t get stuck on trying to plot out everything or put yourself at risk for overthinking things.

When I saw Cami’s slide on how simple the site map was, I was so blown away! 🤯 WOW, what a simple way to plot out and visualize the organization of your website! (Click on the photo to enlarge it.)

I am SO stealing this trick for the Staged4more site (MWAH-HA-HA!). 🤓

I just love how easy this grid looks. It’s such a great way to visualize how you want structure the website and lead your potential clients to browse your website you want. Just like us stagers creating the traffic flow for our staging projects!

2. Always Come Back to the Why

This is one of the internal compasses that I have when it comes to running my business.

I always think about why I decided to pursue this and if this is aligning with my purpose. It makes perfect sense that you can translate this into website design, since your website is an extension of how you present your brand and your home staging business.

By understanding how your potential customers will find you and having the clarity of how you want to do business, you can create the experience you want your potential customers to have when they start exploring the possibility of hiring you.

Here, Cami breaks down the process in four simple steps.

NYC web designer Cami Farey gives a free training on secrets to creating a simple website for your home staging business, hosted by Staged4more School of Home Staging: Secrets to Creating a Simple Website for Your Home Staging Business
NYC web designer Cami Farey gives a free training on secrets to creating a simple website for your home staging business, hosted by Staged4more School of Home Staging: Secrets to Creating a Simple Website for Your Home Staging Business
NYC web designer Cami Farey gives a free training on secrets to creating a simple website for your home staging business, hosted by Staged4more School of Home Staging: Secrets to Creating a Simple Website for Your Home Staging Business
NYC web designer Cami Farey gives a free training on secrets to creating a simple website for your home staging business, hosted by Staged4more School of Home Staging: Secrets to Creating a Simple Website for Your Home Staging Business

3. It’s All About the Real Estate

🙌💯❤️ I just love this.

Just like we advise our clients on the importance of curb appeal in selling a home, it is the same for us home stagers to present our website, which serves as our online home and presentation of our portfolio.

Just look at this side-by-side comparison Cami showed us. It is SO clear, right?

Cami took one of the common website design mistakes, where the site has no clear objective nor call to action, and provided an easy solution. The fix clearly tells the visitors what this business is about. What a great solution to this common mistake!

A common mistake in setting up the website for home design businesses.

A simple solution that provides a clear objective of the website and what the potential customers can do.

These were my three biggest takeaway. How about yours? There were so many goodies! Share yours in the Comment below.

ps. Want to learn more about how to build your home staging business website? Check out Cami’s guest blog series here:

pps. Don’t want to miss another free training? Bookmark our Free Training page here.

The Dream Team Of Advisors You Need For Your Home Staging Business!

The Dream Team Of Advisors You Need For Your Home Staging Business!

The 3 Tech Tools You Need to Create a Website for Your Home Staging Business

The 3 Tech Tools You Need to Create a Website for Your Home Staging Business