Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Do It Yourself Home Staging with Lisa, the Budget Equestrian | The Home Staging Show S6 Ep9

Do It Yourself Home Staging with Lisa, the Budget Equestrian | The Home Staging Show S6 Ep9

How To Stage An Equestrian Property S6 Ep9.jpg

Hey guys, welcome back to season 6 episode 9. On the show today, I have home seller Lisa on the show. Lisa is a homeowner who is staging the house on her own by doing a lot of research on the topic. She had been learning about home staging for the past 2 years. I’m super impressed by Lisa. She has a full-time job and animals and she runs a blog and youtube channel, and she is able to accomplish a lot to stage her home, which is a rural, equestrian property.

On the show today, she is going to share her experiences staging her home herself, picking the right real estate agent, learning and researching the market, and learning the ins and outs of home staging on her own. I love having Lisa on the show. She is a long time supporter of our podcast and she has also completed our 30-day home staging challenge.

I think it’s great to get the home seller’s perspectives when it comes to staging and especially understanding the challenges they face when they take on staging on their own. I also hope this experience encourages you when you have hit the wall staging your house. I hope you will get a lot out of the episode.

Today's Sponsors

Our show is brought to you by our in-house product, EcoJoe, the eco-friendly St Joseph statue home selling kit. In real estate, there’s a tradition to bury St Joseph statues for good luck. But because the existing products on the market were made with plastic, we made an eco-friendly named EcoJoe. He’s all natural, won’t harm the earth. We are currently having a 50% off sale. For more information, visit

This podcast is also brought to you by our Cash in the Cushions business courses for home stagers. If you are thinking about getting into the home staging business and not sure where to start, our Launcher program is designed for those who are thinking about venturing into the home staging industry. This 90-page workbook clarifies frequently asked questions about starting a home staging business, helps you navigate the waters of the marketplace so you can avoid the common slip-ups.

I developed the 6 Figure Floor Plan course to be a complete course to build a profitable home staging business. I was tired of seeing new home stagers left high and dry by these other courses that are really expensive and still not prepare the students for real life staging business problems. 

Because of this podcast and the blog I write about on the business of home staging, I get asked the same basic questions over and over again that should already be covered by these expensive courses. SO! In this jam-packed online course for home stagers, we'll go over systems, contracts, pricing, proposals, inventory, marketing, technology and everything you'll need to start getting clients. I’m going to show you the behind the scenes of how I had built my home staging business from the ground up, including worksheets, systems, scripts and workflow that I’ve developed to build a booked solid home staging business. You will be able to see my pricing proposal, contracts and every template I’ve created and used in my 6-figure home staging business.

The enrollment for the current class is now closed. You can get on the waitlist here for Fall enrollment.

On today’s show, we discussed:

We talked about selling an equestrian property for the first time on this show. Being a city girl myself, I have no idea what that all entails. We discussed what buyers are looking for and what the biggest factors are for buyers in search of this type of home and why they are so important in grabbing buyers’ attention.

The equestrian market is one that most home stagers have not tapped into, therefore, creating a demand for that niche as it increasingly becomes more popular, surprisingly, with buyers of a younger demographic. Young families are moving from the suburbs to raise their children in a more country environment without being too far from the city.

Living on a property for sale with horses while trying to stage it yourself can be challenging. Do your research on other properties in your area and see what the competition is doing. Research online, go to the open houses and compare your property to theirs then go back home to make adjustments. For example, you may want to simplify your home staging based on what you see in the market.

As with everything else, there is a learning curve and we grow as we go. If you are just starting out in DIY equestrian home staging it is important to set realistic expectations for yourself with what you can accomplish in a small timeframe. You will be tempted to make long lists and expect to get it all done in one weekend but don’t fret - embrace the process.

When it comes to preparing to sell your home, it is important to be emotionally unattached. Start going from room to room and downsizing. If you have not seen or touched an item in a year, it can go! Often times we feel guilty going through the downsizing and decluttering process, however, once you have, the sense of accomplishment will be well worth it. You will be motivated to maintain it and be more intentional and purposeful with any new purchases for the home. The 30-Day Home Staging Challenge is a great tool for undertaking this task and staying on track.

The most challenging aspect of home staging can be trying to make the home look perfect without making it look staged. Staging properly will increase the return on your investment. You never want to leave money on the table! An added bonus in going through the home staging process yourself is that you can take your new found skills and experience into setting up your new home.

Before and after shots are great for keeping record and for future inspiration. Seeing each room in pictures is different than seeing them with the naked eye. Remember that buyers always look at pictures of homes online and you never know where potential buyers are coming from so make time to take photos and make tweaks as needed.

Final thoughts and tips that Lisa Goodwin recommends are

  1. Take the 30-Day Home Staging Challenge (she said that on her own!)
  2. Do not take others’ opinions of your home staging style personally, and
  3. Take it one day at a time, one step at a time. You can do this and you can get through it!

Lisa's Official Bio

Although I am not a real estate professional, I have been researching everything I can find about home staging. My passion for home staging was fueled by deciding to list our own home for sale and wanting to be sure to be able to get the most for our house.

About 2 years ago I was fortunate enough to find The Staged/4 More Podcast and Website which only made me even more excited about home staging. This has opened a whole new world for me, as a home owner who was not a real estate professional.

Thanks to the Staged4More podcast and website I have been able to improve my own personal staging, and helping friends. I was able to help a coworker stage her home and provide photographs for her which led to a bidding war for her home. The house sold for above-asking price 2 days after it was listed.

One area of interest for me is staging a rural (equestrian) property, as there are different things to consider such as outbuildings, and large amounts of property, and learning how to present a lifestyle to a potential buyer. Definitely a challenge, but not impossible as long as you stay focused on the task.

And in my spare time, I run a little blog and YouTube channel focused on the DIY equestrian! Totally unrelated to home staging, but presenting please photographs articles, and videos in a way is similar to home staging, because I want to create a lifestyle for my visitors that makes them want to come back again and again.

One thing I have learned about getting a property ready for sale is that regardless if you are a professional, or a home owner just learning, learning how to stage a home is a process of learning how to create a lifestlye for potential buyers. Hoe staging is not home design, it is taking your home and turning it into a product that someone else will want to buy.

Connect with Lisa






Lisa's New Projects

I love creating videos, and even though these videos aren't really related to my DIY Horse people, I really felt that they might help others like me who are doing projects around their home to get ready to market their houses for sale.

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