Cindy Lin, Founder, Staged4more

Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

Bring New Life into Your Home Staging Business with These Essential Marketing Tips

Bring New Life into Your Home Staging Business with These Essential Marketing Tips

Bring New Life into Your Home Staging Business with These Essential Marketing Tips.jpg

A home staging business is one of the most rewarding businesses in the modern era. You singlehandedly have the ability to renovate a rather bland and bleak room into a vibrant and colourful living space that can leave people breathless.

You know how valuable you are to a home staging project, but unfortunately, your potential customers in the future have no idea. With this in mind, we’re going to explore a handful of marketing tips that can help you to breathe new life into your business’s marketing campaign.

The Proof is in the Numbers

People love to see could, hard facts, which is why you should start marketing the statistics of your past work. This will help potential clients make well-informed decisions when it comes to investing in your services.

You can also use the statistics from the governing industry bodies, such as the National Association of Realtors. For example, the association claims that staged properties will sell around 72% faster than unstaged. This is a figure that cannot be ignored by your customers.

Use Content Marketing

Content marketing is the biggest form of advertisement in this day and age, and nothing even comes close. Whether you’re starting a blog and sharing content on your social media profiles or sharing your blogs on other blogs, known as guest posting, you’ll see such a dramatic impact from investing time in content marketing.

Jason Hensley, a marketing expert for Big Assignments, continues;

Content marketing is a huge industry, and it shouldn’t be ignored. When creating your home staging content, try to think outside the box of what you could write about. You could just display facts and figures about your work or you could be creative. Maybe something headlined ‘Top ten inspirational home stages’ will draw attention to your business?’

Create a Social Media Profile

If you have done this already, you need to do so right now. Social media is the driving force of business, but by putting in a little of time and effort, you can boost your online visibility, bringing in new customers and clients.

To keep an active profile, you’ll need to consistently post a couple of times a week as inactive accounts can put clients off since they’ll think you’re out of business. When it comes to the house staging industry, ensure that you use lots of images and visuals!

Use Tools to Perfect Your Content

If you’ve started writing blogs or posts, you need to ensure that they’re accurate and ready for the internet. To give you a helping hand, here’s a list of tools to perfect your work.

  • Studydemic: A writing community that can help you improve your writing and grammar skills.
  • Ox Essays: When you’re sort of time, this service will create content marketing material on your behalf.
  • AcademAdvisor: An online resource that teaches you how to write content properly.
  • Paper Fellows: If you’re stuck for ideas, this website provides a writing consultancy service.
  • Best Essay Services: Use this online resource to brush up on your grammar knowledge and skills.
  • BestAustralianWriters: Before you upload your work, use this service for proofreading assistance.

Get the Reviews In

Word of mouth is one of the biggest sellers. Imagine you’re going to book a hotel online and you’re looking to see which one you like. If you see one with a five-star review, the chances are that you’ll simply dismiss it and move onto the next.

It’s the same for all businesses, including home staging. There is a tonne of websites, such as Yelp, TripAdvisor, and Houzz that will help you to build your credibility with potential customers, so they use your service. Simply ask your past clients for reviews at the end of a job. Most will be more than happy to!

Remember That Image is Everything

This the same with all businesses but even more so with home staging. Your image is everything. Whether you’re using pictures from your past jobs, presenting yourself, your blog, your website or your social media pages, you’ll want to make sure that your image is consistent and speak volumes about you!

Everything you post, write or upload, look at it through the eyes of your potential buyers and say to yourself, am I communicating the message and style that I want to communicate? Ask this question in everything you do, and you’ll be well on your way to success!

Contributor bio: Mary Walton is a cover letter editor at Resume Service, where she helps people land perfect jobs. Also, Mary is a proofreader at BestBritishEssays, site that helps students find useful educational resources; and Revieweal, online educational portal.

Photo by Arnel Hasanovic.

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