All in Podcast

Luxury Home Staging Design & Clientele Advice with Florida Home Stager Kristy Craig Anderson | The Home Staging Show Podcast Season 10 Episode 2

On this episode of The Home Staging Show, I’m joined by the wonderful Kristy Craig Anderson of Dwell Staging to talk about staging luxury homes and working with a different type of client.

Kristy started Dwell Staging in 2014 with the goal to bring fresh, contemporary staging to the Tampa Bay area. Since its humble beginnings as a sole proprietorship, Dwell has grown into a 9,000 square foot warehouse with a talented team of 13 who stage hundreds of homes per year. Kristy’s work was featured on HGTV's "90 Day Dream Home" and "Container Homes", in House Trends and Luxury Homes Magazines, and in the Real Estate Book "From the Top".

Kristy and I talk about how she got into home staging as a second career and how she made the leap to start staging luxury homes. We chat about how to make luxury styling feel livable, the differences between working with your usual clients versus luxury clients, and how to make sure you’re making sound business decisions when trying out new markets. Kristy also shares her top tips for stagers and agents who want to stage and sell luxury homes in the most efficient, beautiful way possible.

Creating a Profitable & Sustainable Home Staging Business with Profit First Coach Michele Williams | The Home Staging Show Podcast Season 9 Episode 10

Profit First coach Michele Williams offers up so much great advice in this episode. She shares her background in business and explains how the Profit First model works and why she thinks it’s such an effective way to manage the cash flow of your business. We also discuss whether new stagers should buy their own inventory and why you should classify your inventory as an asset. And we get into some super useful stuff about mindset, things that hold us back in business, and how you can increase your net profit.

Real Estate Photography with Photographer Kristina Kandel | The Home Staging Show Podcast Season 9 Episode 9

Today’s show is all about real estate photography! We talked a lot about the technical side of photography, like white balance, exposure, ISO, etc. We also talked about the styling side of things, especially how differently the camera sees the room vs. the human eyes and how that impact the way we place things in the room.

On today’s show, I am interviewing Kris Kandel, a photographer in the Fargo area, specializing in weddings and real estate photography since 2001. She has always been drawn to architecture in her photography work, so it was a natural step to include home photography in her business. A few years ago she bought a little 1948 fixer up and loved getting her hands dirty with DIY projects to make this old house an adorable home. In her free time she enjoys volunteering at her local AKC dog club teaching the Canine Good Citizen classes with her beautiful dog Bokeh. She also runs a podcast on courage and curiosity with her sister. It's her passion to create, bringing light and joy into the world in any way she can. 

DIY Landscape Design that Sells Your Home with Landscape Designer Ben Hale | The Home Staging Show Podcast Season 9 Episode 8

Ben Hale is a DIY landscape design coach and owner of Easy Living Yards.  His work helps busy homeowners create the beautiful yard they deserve with the least maintenance possible. He teaches his clients through the Easy Living Yards Podcast and membership, so they can have more time to enjoy their yard with pride. 

Ben shares a wealth of information with us today about how to design a landscape that looks beautiful and saves you money, time, and headaches. He shares some specific advice for home stagers and sellers about how to stage your landscape so it looks as welcoming and tidy, and we talk about some simple curb-checks you can do to make sure your house looks great to prospective buyers. Ben even walks us through his simple landscape planning process, why he loves choosing native plants, and what to do if you feel like you don’t have a green thumb. If you’re about to sell your home (or list one for a client), be sure to listen to the end for Ben’s best tips for sellers!

What Millennials Want Plus Home Staging Community Building with Top Atlanta Stager Krisztina Bell | The Home Staging Show Podcast Season 9 Episode 7

The home staging industry has experienced a lot of change in the past few years, especially with HGTV’s explosion in popularity, ever-savvier buyers and sellers, and the entrance of millennials into the real estate market. It’s no wonder that now more than ever, communities of home stagers are popping up around the globe. These communities are valuable sources of information, mentorship, and inspiration - and today’s guest is a huge advocate for teaming up with other stagers in your market and around the country.

Krisztina Bell is an Atlanta-based home stager, vacant properties specialist, and the pioneer of “virtual staging”. She provides her clients with over 14 years of experience in the real estate and home staging industries.

Krisztina and I had so much fun talking about how she started and grew her business into a thriving home staging & virtual staging powerhouse. We discuss the importance of good staging for selling vacant properties, how millennials are changing the home staging game, and how DIY culture is affecting the role of stagers in the buying & selling process. Krisztina also shares some awesome advice about tools & apps you can use to choose paint colors, marketing for properties, and what millennials in particular are looking for in her home housing market of Atlanta.

Stop Renting, Find an Amazing Real Estate Agent & Market Your House to Stand Out with Top Broker Courtney Poulos | The Home Staging Show Podcast Season 9 Episode 6

There’s so much that goes into buying a house: finding a great real estate agent, combing through listings, competing with other offers, and the psychological freakout that often accompanies actually putting down the cash for a home. But buying a house is one of the best investments you can make, and a really talented, attentive real estate agent can make the process a LOT easier for you.

Courtney Poulos is the broker/owner of ACME Real Estate, a design-savvy boutique brokerage focusing on brand marketing and real estate sales. She is a member of Forbes Real Estate Council, a repeat panelist at Inman Connect and Awesome Females in Real Estate, and is a panelist and emcee for the California Association of Realtors WomanUp!® Initiative.

She also has a mission to help women achieve financial independence through real estate investment. Her latest book, Break Up! With Your Rental: The Professional Woman’s Guide to Building Wealth through Real Estate, is available nationwide at Amazon and Barnes & Noble.

Courtney shares SO much fantastic, actionable advice in this episode about finding (and being) an amazing real estate agent, how she picks great home stagers, and how to make your home stand out on the market. Courtney talks about how she got into real estate, why you should quit renting and buy a house, and why it’s so important to stay on top of design trends in your market.

Affordable Interior Design & Tips for High-End Styling with Betsy Helmuth | The Home Staging Show Podcast Season 9 Episode 5

Hiring an interior designer can be a tricky sell for many homeowners and renters. For many people, it feels like interior design is way outside of their budget.

The lack of affordable interior design was a gap in the market that today’s guest, Betsy Helmuth, saw and realized she was meant to fill.

Betsy Helmuth is the owner of Affordable Interior Design and a nationally celebrated interior designer. She wrote a popular DIY design book, “Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps”, and hosts a weekly home decorating podcast by the same name.

Betsy and I talk about the structure of the interior design industry and why she wanted to offer a more affordable design service so that clients of any budget could afford to hire a designer. Betsy also shares her tips for budgeting, creating a high-end look with wallet-friendly pieces, and some of the common design mistakes she sees homeowners (and even fellow designers!) make when designing a home. Betsy is incredibly generous with her advice in this episode – don’t miss out!

How Staging Affects Buyer Psychology & How to Stage a Home to Sell with Realtor & Home Stager Kelly Williams | The Home Staging Show Podcast Season 9 Episode 4

I’ve wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there’s a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today’s episode!

Kelly and I talk about how being a home stager prepared her for being a real estate agent and debunk some common misconceptions about real estate and home staging. We then dive into all the ways that staging can affect a buyer’s choice to purchase a home, what sellers need to know about prepping a house for the market, and mistakes that home sellers often make. And we talk about what today’s buyers are looking for and how staging can make a huge difference in the home-buying process.

Modern Living & DIY in an 1880s home with Stacy Grinsfelder, Host of Blake Hill House Podcast | The Home Staging Show Season 9 Episode 3

On this episode I’ve got a really fun and interesting guest, fellow podcaster Stacy Grinsfelder.

Stacy hosts the podcast True Tales from Old Houses and runs a blog about modern living and DIY called Blake Hill House. Stacy and her family moved into their 1800s home after falling in love with its architectural quirks and rich history.  Now, she’s a passionate advocate for the respectful restoration of old houses that honors their past while giving them a fresh, modern present. 

Stacy and I cover a lot of ground in this episode, talking about why she decided to move into an old house and what to expect if you want to do the same. We discuss home inspections, what kind of money & time you can expect to spend on restoring an old home, and what she would do differently if she had to do it all again. And Stacy shares some of the common mistakes that restoration newbies tend to make when they’re first learning how to live in their old home. 

Social Media Marketing for Real Estate Professionals with Marketing Manager McCall Capozzi | The Home Staging Show Season 9 Episode 2

I am really excited about having McCall on the show today. She is very good at breaking down ways to engage with your audience and grow your social media presence for your business. We also talked a lot about using videos to grow your engagement. During the show, McCall gave us a bunch of great and practical tips on how to get started on social media and using video if you are new to or is already familiar with social media but want to take it to the next level. 

On today’s show, I have McCall Capozzi, who was the Social Media Manager of RE/MAX Western Canada. I invited her on the show to talk about her work in real estate and how to use social media to build awareness for your real estate brand and business, and marketing your listings. McCall had some really tangible tips on what mistakes to avoid and how to incorporate your online marketing into your overall marketing strategies. She also talked about hashtag research, how much time you should spend on social media each week and what can you do if you are starting out or advanced in social media marketing.

How to Stage Homes, Train Assistants & Shop Inventory with Top Home Stager Anthea Click | The Home Staging Show Season 9 Episode 1

On this podcast episode, I am SO excited to have Anthea Click back. She is a total rockstar in the home staging industry and today’s episode is basically a master class on how to stage homes and build your home staging business! In this episode, we delved in deeper on her home staging business, on how she buys inventory, the costs of inventory, pricing and where to buy. We also talked about how she trains her stagers, how she learned how to stage and style interiors, plus her tricks on improving her home staging skills.

Building a Home Staging Business in a Brand New Market with Italian Stager Sanja Radovanovic | The Home Staging Show Season 8 Episode 10

On the show today, I am interviewing Sanja who is the European director of IAHSP.  She has been working as an interior designer and she is the founder of The Art of Staging. She has launched her home staging business in 2013 in Chicago, Illinois and has moved to Rome, Italy in 2016 where she currently lives and works. On today’s show, we talked a lot about growth of home staging internationally and how to develop your work in a new market. We also talk about different ways of working. Sanja also took the time and answered a few of our listener’s questions.   

Selecting Artwork for Your Home or Staging Project, Plus How Colors Influence Us with Artist and Marketing Agency Owner Darcy Briks | The Home Staging Show Season 8 Episode 9

On the show today, we have an artist and a creative director of a marketing agency Darcy Briks on the show. Darcy’s mother is an interior designer and who had done work with builders and investors on selling their homes. Growing up, Darcy had a lot of influence from her mother when it comes to colors. During today’s show, we chatted a lot about the creative process, using colors and how we perceive and are influenced by colors. Because of Darcy’s position as a creative director, we also talk about branding and how colors are used in branding. And of course, because of her background as an artist, we also talk a lot about how to handle, transport and select artwork for your home. Darcy also gave us a few resources on buying art online.

Interview with UK Millennial Home Stager Olivia Conlon, from £30k to £1M in a Year | The Home Staging Show Season 8 Episode 8

On today’s show, I am interviewing Olivia Conlon, who is a millennial home stager based in Glasgow, UK. She was able to take her home staging business from £30k to £1M in a year. On the show today, we talked about how home staging is growing in Europe, her business model, how she packaged her business and how she leveraged social media to market her home staging business to service entire UK.

Cultivating Multiple Streams of Income as A Home Stager with Luxury Home Stager Anthea Click | The Home Staging Show Season 8 Episode 7

On today’s show, I am interviewing Anthea Click, who is just a total rockstar in the home staging industry. She is one of my favorite people, and it’s been incredible to watch her business grow since we both started our businesses around the same time. On today’s show, we talked a lot about everything, the growth in the real estate industry, the real estate market in Nashville, how Anthea got started in the home staging industry, staging Airbnbs, differentiating yourself from other stagers in the market place and building multiple streams of income as a home stager. So a lot of juicy info today. In the beginning, we also chatted about my updates, that I am now living in London and learning the real estate market here. And we talked a little bit about real estate in Paris as well. So a lot of fun details on the show today.

During the show, we discussed how to make listings stand out, leveraging social media, ways to create demand for your listings and what makes great homes hard to sell. 

Creating More Demand for Your Listing with FL Real Estate Agent Kristina Mollo | The Home Staging Show Season 8 Episode 6

On the show this week, I have real estate agent Kristina Mollo on the show and we talk about the process of both buying and selling a home, and what today’s buyers are looking for. When it comes to selling real estate, whether you are a home stager, a real estate agent or a home seller, it is important to understand what today’s buyers are looking for and how they think. Having worked on both buyer’s and seller’s side, Kristina knows what today’s buyers are looking for and understands the importance of putting the home’s best foot forward when it comes to selling real estate.

During the show, we discussed how to make listings stand out, leveraging social media, ways to create demand for your listings and what makes great homes hard to sell. 

Staging Homes for Home Builders and TV Shows with Top Stager Kevin Htain | The Home Staging Show S8 Ep4

On this podcast episode, Top LA home stager Kevin Htain shared his experiences in staging homes for home builders and TV shows like HGTV’s Flip or Flop and Bravo’s Flipping Out. In this episode, Kevin also shared how he prices home staging services, his workflow, staging occupied homes, the biggest conceptions about staging for TV and how to deal with client objections.

What New Home Stagers Must Know about Pricing, Getting Clients and Home Staging Contract with Award-Winning Seattle Stager Edi Keech | The Home Staging Show S8.3

On this podcast episode, Edi Keech, an award-winning home stager in Seattle, Washington, shared her experiences in the home staging industry. We talked about what new home stagers must know about pricing their home staging services, how to get more clients and home staging projects, and what to look out for in the home staging contract.