Home Staging
Expert Talks & Workshops
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What are "free for members" events?
Our public talks and workshop program is now
part of our new Membership,
Stagers' Adventure Club.
As a Club member, you enjoy additional educational opportunities for free or at a special rate. You will also get access to monthly group coaching calls, accountability sessions and co-working sessions. Plus, a growing library of past talks and educational workshops.
As current members, you get exclusive replays to
past Expert Talks and participating workshops.
founding member
āļø Wednesday, April 24th at 12 – 1 pm PST, 3-4 pm EST and 8-9 pm London
š Live via Zoom
Join us for our upcoming talkĀ Your Instagram Success FrameworkĀ with Katherine Molloy-Fanning, an experienced real estate agent and owner of The Social Dip social media agency!
During this live, online talk, you will learn the fundamentals of building a strong brand on social media. Discover the essential behind-the-scenes work that should be done before you start posting to make your social media journey less overwhelming. With a focus on providing direction, this talk will unlock the key to sustainable growth on social media.
While Katherine will focus on Instagram for this particular talk, you will be able to apply your new skills to other social media platforms as well.
Don’t miss this opportunity to gain valuable insights and practical strategies to elevate your Instagram presence and take your brand to new heights!
The one-hour talk includes a live Q&A š„ Limited replay is available for attendees.
Free for members
Non-members: šļø $35 to register, or simply join our membership starting at $88 per quarter to enjoy free access to all the talks as long as your membership is active. š„ Stagers’ Adventure Club members have exclusive access to replays of past and future talks. For more information on joining our membership, click here.
ABOUT THE SPEAKER
Meet Katherine Molloy-Fanning, the social media maven who turned her passion for real estate into a thriving business.
Starting her journey in the competitive world of real estate, Katherine quickly realized the power of social media in showcasing properties and connecting with clients. With dedication and creativity, she transformed her own social media presence into a magnet for leads and opportunities.
As her accounts flourished, Katherine saw a golden opportunity to share her expertise with others. What began as informal advice sessions with colleagues soon evolved into a full-fledged consultancy, where she empowered other real estate professionals to harness the full potential of platforms like Instagram, Facebook, and TikTok.
Driven by a desire to make a meaningful impact, Katherine expanded her horizons beyond real estate. With a keen eye for trends and an innate understanding of social media marketing, she began assisting businesses across various industries in amplifying their online presence and engaging with their target audience effectively – through organic social media.
Fueled by her passion for social media and entrepreneurship, Katherine eventually took the leap and founded her own consultancy firm. Today, she stands as a beacon of inspiration for aspiring social media managers and entrepreneurs alike, blending her expertise, creativity, and unwavering determination to help businesses thrive in the digital age.
Follow Katherine on her journey as she continues to redefine the rules of social media and empower businesses to soar to new heights.
āļø Wednesday, May 8th at 12 – 1 pm PST, 3-4 pm EST and 8-9 pm London
š Live via Zoom
Join us for an engaging talk tailored to home staging professionals looking to enhance their social media presence. This engaging, live online talk with Katherine of Social Dip will dive into the art of crafting compelling visuals to showcase your staging projects effectively on digital platforms.
Learn key editing techniques, discover how to create captivating stories, and master the skills to maintain a cohesive brand identity across your social media profiles. Elevate your marketing strategy, attract potential clients, and set your home staging business apart online with polished and impactful visuals!
The one-hour talk includes a live Q&A š„ Limited replay is available for attendees.
Katherine will be going over image and video editing for Instagram for this talk, but you will be able to apply the skills you learn here on other social media platforms as well.
The one-hour talk includes a live Q&A š„ Limited replay is available for attendees.
Free for members
Non-members: šļø $35 to register, or simply join our membership starting at $88 per quarter to enjoy free access to all the talks as long as your membership is active. š„ Stagers’ Adventure Club members have exclusive access to replays of past and future talks. For more information on joining our membership, click here.
ABOUT THE SPEAKER
Meet Katherine Molloy-Fanning, the social media maven who turned her passion for real estate into a thriving business.
Starting her journey in the competitive world of real estate, Katherine quickly realized the power of social media in showcasing properties and connecting with clients. With dedication and creativity, she transformed her own social media presence into a magnet for leads and opportunities.
As her accounts flourished, Katherine saw a golden opportunity to share her expertise with others. What began as informal advice sessions with colleagues soon evolved into a full-fledged consultancy, where she empowered other real estate professionals to harness the full potential of platforms like Instagram, Facebook, and TikTok.
Driven by a desire to make a meaningful impact, Katherine expanded her horizons beyond real estate. With a keen eye for trends and an innate understanding of social media marketing, she began assisting businesses across various industries in amplifying their online presence and engaging with their target audience effectively – through organic social media.
Fueled by her passion for social media and entrepreneurship, Katherine eventually took the leap and founded her own consultancy firm. Today, she stands as a beacon of inspiration for aspiring social media managers and entrepreneurs alike, blending her expertise, creativity, and unwavering determination to help businesses thrive in the digital age.
Follow Katherine on her journey as she continues to redefine the rules of social media and empower businesses to soar to new heights.
šš»āāļø The event is now over BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST & FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB. FOR MORE INFO ON OUR MEMBERSHIP,Ā CLICK HERE.
Join us for an insightful live masterclass tailored to home stagers looking to add wholesale into their home staging operations.
During this masterclass with NPD, you will uncover key industry insights, best practices, and real-life experiences in buying wholesale. With a focus on practical knowledge and real-world applications, this free masterclass offers a unique opportunity to elevate your furniture shopping skills.
Don’t miss this chance to gain valuable insights from industry experts at NPD Furniture!
Special thanks to NPD Furniture for sponsoring this masterclass, making it free for stagers to attend. If you want to start working with wholesalers for your home staging inventory, this free masterclass is a great opportunity to get started!
šš»āāļø THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST & FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
What You Will Learn:
- How to buy wholesale
- Key aspects of wholesale transactions
- Understanding terms like Opening Order, Minimum Order Requirement, Price Tier, and Payment Terms
- Differences between Commercial-Grade and Residential-Grade furniture
- Shipping rates, lead times, and considerations for residential or commercial addresses
- Exploring Drop Ship options and managing catalogs and swatches
- Warranty information, RMA/ Claims procedures, and best practices when working with wholesale representatives
- Tips for navigating furniture shows like the Las Vegas Mart
- Best practices for working with wholesale reps
- What NPD Furniture offers and what its specialization
- Live Q&A will follow the talk
Why Attend?
If you want to start buying wholesale for your staging inventory, this free talk is for you! During this free class, the Director of Marketing and the Director of Customer Success of NPD Furniture will walk you through all the key aspects of buying wholesale for your staging furniture.
Our Guest Expert
About New Pacific Direct, Inc.
Founded in 2000, New Pacific Direct offers transitional to modern style dining, bedroom and accent furnishings. The company is committed to delivering stylish design while providing quality excellence at an exceptional value. All customersā orders are fulfilled within 48 hours from the California warehouse. Direct container shipments are available for volume orders from factories in China, Indonesia and Vietnam. NPDās customer base includes leading Top 100 retailers and a mix of mid-sized and smaller retail businesses in the United States and neighboring countries.
Connect with NPD: Website | Instagram | YouTube
About Our Speakers Winny & Christine
Winny Rotsidis is the Director of Marketing at New Pacific Direct, Inc. Always aiming to delight customers through inbound marketing strategies and create positive brand awareness and customer experience through corporate alignment goals. MBA, Warwick Business School, U.K., and BS, San Francisco State University in International Business and Fashion Merchandising.
Christine Pasion is the Director of Customer Success at New Pacific Direct Inc. She believes in building and maintaining strong relationships with customers, helping them to achieve their goals, and ensuring that they continue to use and get the most value from the company’s products and services. She holds a BA in Communication & Management from Shih-Hsin University of Taiwan.
šš»āāļø THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST & FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
Join Sonya MacDonald, Home Staging Coordinator for Lori Pedersen Homes, as she shares practical insights on identifying, implementing, and managing a robust and efficient inventory management system for your home staging business. Gain valuable knowledge on different types of systems, evaluating options, implementation processes, and the associated benefits and rewards.
šš»āāļø THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST & FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP,Ā CLICK HERE.
What You Will Learn:
- Identifying, implementing, & managing a robust and efficient inventory management system for home staging business
- Types of systems
- How to evaluate systems
- Implementation: expectations, costs, and processes
- Benefits & rewards
Live Q&A will follow the talk.
Why Attend?
If you are interested in establishing an effective inventory system for your home staging business, or you have been stressed with your current inventory system, this workshop is tailored to provide you with invaluable guidance and actionable strategies from an experienced Home Staging Coordinator for one of the leading staging companies in Canada.
Our Guest Expert
Sonya MacDonald
Home Staging Coordinator, Lori Pedersen Homes
Sonya MacDonald is a seasoned home stager with a wealth of experience in managing operational challenges and turning them into opportunities. Currently serving as the Home Staging Coordinator for Lori Pedersen Homes, one of Toronto’s premier award-winning home staging companies, Sonya is dedicated to sharing her expertise and empowering others in the industry. Discover more about Sonya and her work as a Home Staging Coordinator on our podcast episode How to Become a Home Staging Coordinator.
šš»āāļø THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST & FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP,Ā CLICK HERE.
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST & FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
In this engaging and informative talk, Kristin McFeely, an experienced real estate broker and the creative force behind the acclaimed staging company Philadelphia Design Collective, voted Best in Philadelphia by Philadelphia Magazine, will share invaluable insights into the art of establishing and nurturing enduring partnerships between stagers and real estate agents.
Our aim is to provide you with practical strategies and firsthand expertise that will empower you to initiate, maintain, and grow successful working relationships with realtors. If you’ve ever felt intimidated or uncertain about working with real estate agents, this talk is designed to offer valuable guidance on how to effectively present yourself and collaborate with real estate professionals. As a home staging business owner, cultivating genuine connections and trust through professionalism can significantly contribute to fostering strong and lasting relationships with your real estate clients, paving the way for sustained growth and success.
What You’ll Learn:
- Strategies to initiate contact with realtors
- Techniques for effective communication that foster trust and demonstrate your reliability and professionalism to realtors
- Insights from an experienced broker and stager on how to work with agents
Why Attend?
If you struggle with building long-lasting relationships with real estate agents or even feel intimidated to speak with real estate agents, then this talk is perfect for you.
Our Guest Expert
Kristin McFeely
RealtorĀ® Broker, Team Leader, Director of Marketing of Philadelphia Home Collective at Compass
Owner, Philadelphia Design Collective
Kristin McFeely is an 18-year real estate veteran, designer, Chestnut Hill resident, and Team Principal of the Philadelphia Home Collective at Compass, a carefully curated team of real estate professionals founded on the principles of great design, technology, and a genuine human connection at the heart of the real estate process.
Kristin received a Bachelor of Fine Arts degree in 1998 from The University of the Arts in Philadelphia and later completed a certificate in Interior Design at Moore College of Art. Her fine art background initially led to a career in advertising and graphic design, but her interest in building construction, architecture, and interior design soon transitioned to real estate sales, progressed to leading a team, and then creating her second love: her staging and interior design company, the Philadelphia Design Collective.
Kristin is a member of NAR, PAR, and GPAR. The majority of Kristinās career was spent at Coldwell Banker Preferred in Old City and in 2018, her 15-person team joined Compass Real Estate as their first founding team in the Philadelphia marketplace.
A road tripper, old music lover, architecture junkie, and vintage treasure hunter, Kristin can often be found with her husband in their little cabin on the lake in the Poconos or traveling the roads of America in a big van looking for antiques and treasures and visiting craft breweries along the way.
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL PAST AND FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
Unlock the power of artificial intelligence for your home staging business with our online workshop!
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
AI-Powered Marketing for Home Stagers:
Are you ready to harness the cutting-edge tools of AI to enhance your home staging brand while creating marketing consistently in less time and effort? Want to craft compelling marketing content effortlessly or plan your marketing calendar with precision? Our workshop will guide you through:
- Generating captivating marketing content using AI
- Learn how to write effective prompts for ChatGPT to streamline your marketing efforts.
- Navigating the do’s and don’ts of AI integration in your business.
What You’ll Learn:
āļø Prompt Crafting Skills: Discover how to communicate with AI effectively to produce high-quality, relevant content that resonates with your potential home staging clients and drives engagement.
āļø Marketing Calendar Mastery: Learn how AI can help you confidently plan your marketing calendar and newsletters.
āļø AI Utilization Techniques: Gain insights into the ethical use of AI, what not to do, and common mistakes to ensure that your business remains at the forefront of innovation while upholding industry standards.
Why Attend?
With AI’s rapidly expanding role in digital marketing, staying ahead of the curve is crucial. We’ll provide you with actionable skills and knowledge that you can immediately implement to give your business a competitive edge.
Who is teaching it?
Cindy Lin, the Founder of Staged4more School of Home Staging, is an experienced home staging educator and podcast host of The Home Staging Show, the longest-running podcast dedicated to all things home staging and one of the Top 200 Apple Podcasts in the Career Category internationally. Before teaching staging internationally, Cindy owned and operated an award-winning home staging business in the San Francisco Bay Area for over a decade.
Cindy is also currently an MSc candidate in Computing and Creative Industry, which dives into critical engagement with technology in the context of creative practice. Areas of study include internet inequality, data science and AI, and creative computing.
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
Join our year-end planning workshop tailored specifically for home staging business owners!
During this on-demand workshop with Danielle Hayden, CFO, youāll gain invaluable insights and practical strategies that will set you up for success in the coming year. Hereās a sneak peek of what you can expect:
- Learn the art of setting clear and achievable business goals, the foundation of your future success.
- Understand the significance of creating a powerful intention for the year, a guide for your business decisions for the year.
- Discover a step-by-step process for creating a business budget – your roadmap to financial freedom.
- Equip yourself with the knowledge and skills necessary to maintain financial health and fuel your business’s growth.
Throughout the workshop, weāll dive into long-term and short-term planning, budget creation, and identifying the key metrics for accountability. Donāt miss this opportunity to gain the tools you need to thrive in the home staging industry and get yourself ready for 2024!
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP,Ā CLICK HERE.
THE EVENT IS NOW OVER BUT YOU CAN CATCH THE REPLAY ANYTIME AND GET ACCESS TO ALL FUTURE TALKS FOR FREE BY JOINING OUR MEMBERSHIP STAGERSā ADVENTURE CLUB.
FOR MORE INFO ON OUR MEMBERSHIP, CLICK HERE.
About this Session:
Q4 is often the time we stagers dread most š¤Æ, as all our home staging inventory comes rushing back!
But not to worry, Sonya MacDonald is here to help! As a seasoned home stager and Home Staging Coordinator for Lori Pedersen Home – one of the most highly sought-after, award-winning home staging companies in Toronto, Canada – sheās well-versed in turning challenges into opportunities.
Sonya will share her real-life experiences on how to tackle your home staging inventory dilemmas in Q4, and also prepare you for the upcoming new year. So, brace yourself for a great talk filled with practical tips and tricks from one of the best in the industry.
Sonya was a guest on our podcast if you want to learn more about Sonya and her work as a Home Staging Coordinator: How to Become a Home Staging Coordinator.
What you will learn in this talk:
- Importance of Inventory Management in Home Staging
- Typical staging inventory challenges & possible solutions
- Predicting challenges and using/implementing existing systems to mitigate them
- Planning, strategies, and tips for combating slow seasons, inventory crowding, and year-end
Each quarter, we dive into a specific topic around the operations of a staging business. If you have any suggestions/ requests on this quarter’s topic, please DM Cindy!
Replay: Replays are available to our Stagers’ Adventure Club members. For more information about our membership, click here.
The event is now over but you can catch the replay anytime and get access to all future talks for free by joining our membership Stagers’ Adventure Club.
For more info on our membership, click here.
About this Session:
Join us for an insightful workshop designed to empower home stagers with the knowledge and tools to make strategic business decisions when it comes to your home staging inventory. This workshop is perfect for those who are looking to understand and navigate the complex landscape of inventory management in the staging industry.
Our topics will include:
- The benefits of renting your staging inventory
- The benefits of owning your staging inventory
- How to determine what’s right for you and your staging business
- Why and how your staging business size and structure impact these decisions
- How to track your staging inventory regardless of the decision you make
- Know your numbers to thrive
Speaker: Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t in her money mindset you can find her hiking or spending time with her family.
Danielle was interviewed on The Home Staging Show podcast previously. You can find her episode Managing Your Money Mindset as a Home Stager here: https://www.staged4more.com/blog/home-stager-money-mindset-danielle-hayden
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