What is EcoJoe®?

EcoJoe®, the Eco-Friendly St Joseph Statue Home Selling Kit

An Unique Gift

We modernized St Joseph's image and made the packaging eye catching. EcoJoe® is a great and unique gift for friends who are selling their homes. 

For real estate agents, it is also a great promotional gift for clients. We purposely left spaces on the back of our gift kits for your promotional marketing stickers. EcoJoe® will help you stand out from the crowd of realtors. It is a marketing purple cow.

Green Alternative

Plastic St. Joseph statues release poisonous toxins into our water, soil and eco-system during its productions & breakdown.

Plastic is a by-product of crude oil. When  plastic products are produced, toxic chemicals are released into our atmosphere. The production also takes away valuable water resources and poisons our grounds. 

EcoJoe® is a great all natural alternative.

All natural, won’t harm the earth!

EcoJoe® is made with 100% clay, hand molded, fired in kiln and left out to air dry for 30-40 days.

The biodegradable packaging is printed with soy based ink on 100% recycled cardboard (gift kit) or stone paper (regular kit) that is made with 70% marble powder.

We also purchased carbon credits to offset the carbon produced during shipping and manufacturing.

The Story Behind EcoJoe®

Do you know that during the construction of a two-bedroom single family home, the process can produce enough waste to fill up one of the bedrooms that we just built?

We were just as shocked when we found out.

Real estate can be a very un-green industry, and our goal behind EcoJoe® is to raise awareness and open up dialogue without preaching to our consumers.

Our fan Melissa Marro burying an EcoJoe®

Our fan Melissa Marro burying an EcoJoe®

EcoJoe® is a green alternative to existing plastic St. Joseph products on the real estate market. St Joseph statues are often forgotten once the properties are sold, or the sellers simply forget where they buried him. As time goes on, plastic degrades and releases toxins that come back into our food through poisoning water sources, soil and our eco-system. Moreover, plastic is derived from crude oil. The production of plastic products release many toxic chemical by-products into our atmosphere, takes away valuable water resources and poisons our grounds.

EcoJoe® solves that ecological problem of plastic so that forgetting to dig Saint Joseph up leaving EcoJoe® in the ground to bless the next homeowners is perfectly okay.

EcoJoe® respects the Christian and Catholic traditions and promotes learning of Saint Joseph.

What is EcoJoe® Made of?

Each EcoJoe® is made with 100% clay, hand pressed into molds and then sent through the kiln firing process, left out to air-dry for 30-40 days. The product is 100% eco-friendly. Unlike its plastic counter parts, the process of making an EcoJoe® produces minimal and significantly less harmful by-product. Furthermore, when left buried in the ground, unlike plastic St Joseph statues, EcoJoe® does not leach harmful chemicals into our soils and water sources.

The packaging of EcoJoe® is also environmentally friendly. The regular EcoJoe’s packaging is printed with soy based ink onto stone paper, that is bio-degrable. The packaging itself is an one sheet that folds into the box packaging without using glue. The gift version’s packaging is printed with soy based ink on recycled paper.

You can read more on our Why Not Plastic page below for more information on using plastic products.


If you are interested in wholesaling EcoJoe® in your store, please contact us by filling out the wholesaler form below to receive more information on wholesaling or request samples.

***If you are a Christian or Catholic store,

please contact our rep Brea directly for more information.***

Photo courtesy of Bert Kaufmann



selected retailers throughout United States 

our online shop

Photo courtesy of Bert Kaufmann

Disposable Culture

While plastic is cheap on the face value, it is not.

New York Times Best Seller of The Long Tail and Wired Editor Chris Anderson points out in his book Free: The Future of Radical Price that the result of plastic was the birth of disposable culture.

In 1960s, brightly colored disposable goods represented modernity, the triumph of industrial technology over material scarcity. Throwing away manufactured goods was not wasteful; it was the privilege of an advanced civilization.
After the 1970s, attitudes toward this superabundance began to change. The environmental cost of a disposable consumer culture became more obvious. Plastic may have seemed close to free, but that’s only because we weren’t pricing it properly. Include the environmental costs — the “negative externalities” — and maybe it doesn’t feel as right to toss out that McDonald’s Happy Meal toy after one play. A generation started recycling. Our attitudes toward abundant resources moved from personal psychology (“it’s free to me”) to collective psychology (“it’s not free to us”).

Plastic, while convenient, is costing our economy a lot.

Here are some quick facts courtesy of Greenfeet.net:

  • Americans use 2.5 million plastic bottles every HOUR.

  • Plastic bags and other plastic garbage thrown into the ocean kill as many as 1 million sea creatures every year.
  • Recycling plastic saves twice as much energy as burning it in an incinerator.
  • A United States law, implementing an international agreement called MARPOL Annex V, became effective on December 31, 1988. It prohibits the disposal of plastics into the marine environment and requires ports to provide reception facilities for ship-generated plastic waste.
  • Today, Americans generate 10.5 million tons of plastic waste a year but recycle only 1 or 2 % of it.
  • An estimated 14 billion pounds of trash, much of it plastic is dumped in the world’s oceans every year.
  • The worldwide fishing industry dumps an estimated 150,000 tons of plastic into the ocean each year, including packaging, plastic nets, lines, and buoys.
  • About 1,200 plastic soft drink and salad dressing containers could carpet the average living room.
  • It takes 1,050 HDPE (#2) milk jugs to make a six-foot plastic lumber park bench.
  • Every year we make enough plastic film to shrink-wrap the state of Texas.
  • Nearly every piece of plastic EVER made still exists today.


Additional Reading:


Photo courtesy of Kenoi Cabral

10 Green Selling Tips

Sell green, make more green.

  1. Add water-saving features like a low-flow showerhead. Small investment, large return.
  2. Paint with low or no VOC paint. It is better for the environment and air quality in the home. Not to mention high quality low VOC paint like the Aura brand by Benjamin Moore dries within the hour so you will save on labor.
  3. Install insulation strips around doors and windows to make heating/cooling more energy efficient.
  4. Replace old or broken appliances with Energy Star appliances. The kitchen is often the most important selling point of a home, and easiest way to show buyers that you have energy saving features in the home.
  5. If remodeling, use credible renewable materials such as bamboo and cork. Often times we automatically assume that bamboo is a green and renewable source for flooring. However, depending on how the bamboo were harvested and processed, harmful chemicals can be used during processing, which makes the bamboo no different than regular flooring choices.
  6. When updating countertops, consider using recycled materials such as Terrazzo (recycled glass and stone) or recycled plastic which would otherwise go to a landfill. Not only they look beautiful, they can also be an unique selling point.
  7. If you are doing any demo for the home, consider calling someone like The Reuse People. Their demo process is environmentally friendly and they salvage any usable products so they don’t need to go to the landfill.
  8. Instead of using harsh chemicals to clean (which usually have strong odor that can trigger allergies, and be dangerous for potential buyers during showing), use natural remedies like vinegar, baking soda, and lemon.
  9. Install HEPA filters to ensure indoor air quality.
  10. If you are installing pavers to increase your curb appeal and adding resale value, consider using piece-by-piece pavers so that, if one part cracks, you don’t have to replace the whole thing.

Do you have any more selling tips? 

Submit yours to us and we will feature your tips, your logo and include a link to your company.


Photo courtesy of David Martyn Hunt


Fan Raves

A thank you note from actors Ed and Rachelle Begley! 

Edward James "Ed" Begley, Jr. (born September 16, 1949) is an American actor and environmentalist. Begley is perhaps best known for his role as Dr. Mark Craig's intern, Dr. Victor Ehrlich, on the television series St. Elsewhere, for which he received six consecutive Emmy Award nominations. He currently has a reality show about green living called Living With Ed on Planet Green with his wife, actress Rachelle Carson. (Bio source: Wikipedia)

Eco-Joe is an exciting new addition to the family of extras we offer in our Real Estate staging business. The long honored tradition of invoking heavenly help for a homes sale rounds out our program to help sellers sell faster. Being eco friendly is a definite plus that fits our company standards.

- Bob Lance, Enhanced by Lance Home Staging Company

We market Eco-Joe on our website in order to help with SEO and to highlight the fact that we are a eco-conscious business. Most recently, we gave a way Eco-Joe’s at a real estate conference (the them was Growing a Greener city, so Joe fit right in). We also take Eco-Joe’s with us to functions at real estate related functions as “bread and butter” gifts to thank our host and hostesses, and we give Eco-Joe as gifts to our top clients.

Eco-Joe helps stagers in marketing their businesses, in generating additional revenue streams and in creating an awareness around the environment and how important stagers/ re-designers are in this process.


- Ashley Whittenberger, Certified Window Treatment Professional, Real Estate Staging Expert, Award Winning Top-Producer

Awesome Gift – Highly Effective

November 3, 2013

Amazon Verified Purchase

My folks had been trying to sell their house for about 6 months. This economy is tough, but they were excited to have an offer about two months into it. They went all the way up to closing when the buyer backed out. Finally in November of 2011 they pulled their home from the market. I bought this St. Joseph statue as a gag for them for Christmas. I attached him to the top of a package. He was a hit at our family unwrapping party as he was passed from guest to guest. The packaging is clever and rather entertaining. In January my parents re-listed their home. They followed the directions for St. Joe’s magic and buried in him. Their house sold in two weeks! Eco Joe is a fun gift and is ecologically friendly. I recommend him to anyone who is trying to sell a home. His price is reasonable, so what, beyond a few bucks, have you got to loose?

- 5 Star Review by Karin T. via Amazon.com

When I first was made aware of Eco Joe I was absolutely impressed, even speechless. While I knew of the Saint Joseph tradition in Real Estate, the Eco friendly spin on this long time tradition was truly genius. The founder Cindy Lin is truly a rising star in today’s real estate community.

- Shell Brodnax, President/CEO Real Estate Staging Association

It worked for us!

By N. A. from IL on March 26, 2012

Amazon Verified Purchase

I ordered & received the EcoJoe on-line in January 2012. Within a month, we had a contract on my dad’s house. And we closed on the house today! I enjoyed reading all the antidotes, on-line, from other people’s experiences with their St Joseph statue. I kept EcoJoe on my kitchen table while trying to decide when & where I would bury it. I told a friend the house was sold before I had a chance to bury the statue. She told me you don’t even have to bury it, for it to bring you good luck. And that is my happy ending.

- 5 Star Review by N.A. via Amazon.com

bless this home…and sell it fast!, August 22, 2011

By Carolyn H. Burton (Sweet Briar, VA) -

Amazon Verified Purchase

We added St. Joseph to our front yard about 2 months after our house went on the market. With 2 other homes in our neighborhood for sale, ours was the first to sell! And I felt good about the natural products, since I wasn’t planning on digging him up afterwards… I know, that’s against the rules…

- 4 Star Review by Carolyn B. via Amazon.com

Finally an Eco-Friendly Solution!

By Diana L. Mercer on November 13, 2009

Verified Purchase

I love Eco Joe! We bought one and used it to help sell my mother-in-law's house. The housing market has tanked in Los Angeles (like everywhere) yet thanks to our little ceramic saint we got our FULL ASKING PRICE within about 30 days. Nothing short of a miracle.

This is a really cute gift idea for someone who's selling their house. The packaging is really nice and design-savvy, so while this is only a $15 item it looks much more expensive (and cool). Plus you won't look like a cheapskate who bought a 99 cent plastic St. Joseph.

I like that the statue is completely environment-friendly, too. While I'm not the most green person in the world, the idea of thousands of plastic statues buried in the neighborhood isn't very appealing. All that plastic leaches chemicals which get into the soil and water supply....I love that Eco Joe will disentegrate on his own after the house is sold making room for further prosperity for future owners. It's got to be good Karma.

- 5 Star Review by Diana L Mercer via Amazon.com


EcoJoe® has been very fortunate to have amazing fans’ support from the beginning, and have received industry award nomination (Real Estate Staging Association’s 2009 Product of the Year finalist), as well as notable press from the likes of Entrepreneur MagazineMarketWatchApartment TherapyVARbuzz, dieline.com and many others.

EcoJoe® was in both online (MarketWatch) and print editions (Wall Street Journal).

EcoJoe® was in both online (MarketWatch) and print editions (Wall Street Journal).

Watch EcoJoe's CBS 5 Segment

Watch EcoJoe's CBS 5 Segment


Real Estate Staging Association: 2010 Product of the Year Finalist

CSP Green Business of the Year Award 2009

Title photo courtesy of Martin Fisch


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