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“Home Staging” is not a new term, but for many homeowners and real estate agents the concept of professional home staging is shedding new light on how to promote a home in the real estate marketplace.
In past years, homeowners were left to their own discretion as far as preparing for home showings. Though
they could occasionally rely on an agent for instructions, more often than not real estate agents were just as perplexed at working out the details as the homeowner. While agents are experts in the field of selling and closing, many are not design savvy.
Agents usually know exactly what factors can help sell a home. It's just not always easy to get a home into selling condition in a timely manner without some sort of experienced assistance.
Professional home stagers are practiced in the art of preparing a home for resale. They work with the flow of a home, eliminate clutter, edit and arrange furniture, and even assist in enhancing curb-appeal. With the aid
of a professional home stager, your house can make a notable first impression on potential home buyers.
"According to studies by HUD, a Staged Home will sell in about 1/2 the time and for 17% more than a home that hadn’t been Staged.
Realtors say Staged Homes net higher prices and sit on the market for less time than unstaged ones…of 3,358 homes sold in the San Francisco Bay Area from January 1, 2002 to October 31, 2002…Staged Homes went for the asking price and spent 25.3 days on the market vs. 2% below asking price and 48.2 days for the group."
- Tergesen, Ann, Showtime for your Home, Business Week, November 22, 2004